School Development Officer - Marketing

JOB DESCRIPTION

About Us

Established in 2004, we are a chain of schools offering national and international curriculums across 36 schools pan India. With our well-researched curriculum, modern teaching methodologies and wide range of extra-curricular activities and facilities we constantly strive to enthuse our students with fascinating learning experiences every single day.

Designation - School Development Officer

Location - Electronic City- Bengaluru

Primary Purpose

Overall, in-charge of the Relationship Cell for the operational Centre. Serve as a link between the organization and the parent / s (existing and potential) ensuring excellent parent service and satisfaction.

Key Responsibilities

Primary responsibilities :

Parent relationship management :

• Effectively maintain and develop parent-organization relationships by providing appropriate solutions to all parent enquiries across mediums. (in-person, over the phone, email, company website etc.)
• Oversee the resolution of all the parent queries which are outside the purview of the RE cell and be a point of escalation / support where necessary.
• Ensure all complaints are registered in PS Tracker and oversee the resolution of complaints for meeting TAT.
• Periodically review the past parent queries repository / CRM and innovate to develop nifty solutions towards prompt resolutions.
• Seek post query resolution feedback (over the phone) and improvise, thereby creating a parent delight and positive brand image.
• Ensure the front desk / relationship desk is staffed to ensure no parent is left unattended during operational hours.
• Manage the setup of the front office area accentuating the organization brand; placement of posters / standees etc. with assistance from the admin department.
• Be cognizant of the latest achievements of the organization / center and cascade it as a part of parent interactions / sales conversations.
• Efficiently guide the parent on school systems and process and ensure that the repository of updated information is available at all point in time
• Keep track of all organization advertising manual / brochures / admission kits and ensure effective information flow.
• Adroitly handle irate parents and ensure that each parent interface ends at parent delight as far as possible
• Efficiently make use of all aids available i.e., Hand-outs, Audio visual support to educate the parents on the USPs of the organization and child education pedagogy followed.
• Facilitate the information of all elements pertaining to a child’s school life cycle, post-school activities, summer camps, etc.

Sales and Marketing :

Administrative Responsibilities

Secondary Responsibilities :

People Management and Up-skilling :

Business Acumen Enhancement :

Work Relations : Internal :

External :

Desired Qualification

Experience

Expected Competencies

Skills and Knowledge

Proficiency Grid :

ERP and Admission Data and Filing

Communication Skills and Telephone Etiquette

Administrative and Managerial

Trainer

Marketing

Academic Knowledge

Orator

Policies and Procedures

Salesmanship

Personality

Events and school activities in-depth Knowledge