Marketing Campaign Officer

Functional Job Title : Marketing Campaign Officer

Reports to : Vice President, Global Head of Campaign Strategy

Department / Division : Global Marketing

Location : India

Background :

Part of the Campaigns marketing team, the Campaigns and Performance Marketing Officer will provide ongoing marketing support and project management for our priority campaigns, with the goal of generating demand and fueling the growth of our products and solutions globally.

This role works to not only strengthen our brand, build awareness, and drive sales opportunities globally, but also must support other team members as they develop the strategy focused on arming our client-facing teams with the tools and information they need to position State Street as a leader in the industry.

As a successful candidate for this full-time role, you will support the Marketing Campaign Manager and the Global Head of Campaign Strategy to project manage the multi-channel marketing campaigns that engage target audiences in our key markets (US, UK / EMEA, and APAC), and aimed at raising brand awareness and generating demand for State Streets capabilities.

You are an organized, proactive team player; we are looking for you to bring positivity and continuous support to those around you. Working across multiple divisions, your ability to collaborate, foster relationships, and bring solutions to the table are essential assets. This role would suit someone who has B2B marketing experience, but it is not essential to have knowledge of financial services or products.

Responsibilities & Tasks Include :

• Work closely with campaign leads, marketing channels (such as digital services, customer insights and analytics etc.) and our media agency to support our flagship campaigns, including, but not limited to, search engine marketing, paid social media promotions, other paid media and partnerships (such as Savvy Investor).
• Ensure initiatives are delivered on time and on budget by working closely with partner agencies and internal colleagues to implement, optimize and report on performance.
• Measure effectiveness and ROI of marketing activity and optimize campaigns based on target engagement with a goal of identifying and scaling best practices.
• Partner closely with content, digital, and design teams to ensure the campaigns deliver a consistent voice in a highly effective, engaging, and responsive manner across our target audiences.
• Draft and submit budget proposals, accruals and recommend changes where necessary.
• Build, develop, and grow any business relationships with the coverage and regional teams, where necessary to the success of the campaign / project.

Job Requirements : Education and Experience :

Skills required :

State Street's Speak Up Line

Locations : Bangalore, India