Ad Operations Specialist

About Pocket FM :

This is an exciting time to join Pocket FM as we revolutionize audio entertainment globally. We are a leading platform, pioneering audio series (episodic fictional storytelling) with the largest collection of audio fiction across various genres and languages. We're on a mission to reimagine entertainment by mainstreaming audio series, bringing communities together on an internet-scale platform.

Job Overview :

We are seeking a skilled and detail-oriented Ads Operations Specialist to manage and optimize ad campaigns on Ads Manager (Google, Facebook & Instagram). The ideal candidate will be responsible for making ads live in specified campaigns, analyzing their performance, and coordinating with Production Operations teams to source creative assets. This role requires a strong understanding of Ads Manager, ad metrics, and campaign performance optimization.

Key Responsibilities :

• Ad Setup and Management : Launch and manage ads on Meta Ads Manager according to campaign goals and specifications.
• Ensure that ads are uploaded with the correct aspect ratios and formats.
• Asset Coordination : Collaborate with the Production Operations team to obtain creative assets (e.g., videos, images, ad copy).
• Verify that creative assets meet platform requirements and campaign needs.
• Performance Monitoring and Optimization : Track and analyze key ad performance metrics such as impressions, click-through rates (CTR), conversion rates, and cost per result (CPR).
• Provide regular performance reports and actionable insights to stakeholders.
• Adjust campaign elements (e.g., budget, targeting, creatives) to optimize performance.
• Campaign Compliance : Ensure that all ads comply with Meta's advertising policies and guidelines.
• Troubleshoot and resolve any ad rejections or performance issues.

Qualifications and Skills :