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Paid Media Specialist - Google Ad + Meta

Paid Media Specialist - Google Ad + Meta

TalentXoMumbai, India
26 days ago
Job description

Performance Marketing (Google Ads + Meta)

Location - Mumbai / Bengaluru

Notice Period - Immediate to 30 days (Max.60 days)

Must have :

  • Looking for candidates with strong B2C Performance Marketing Profile (Google Ads + Meta Ads)
  • Mandatory (Experience 1) : Must have 2+ years of hands-on experience in managing performance marketing campaigns across Google Ads and Meta Ads
  • Mandatory (Experience 2) : Must have hands-on experience with end-to-end campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI) on Google and Meta
  • Mandatory (Experience 3) : Must have strong technical skills in set up tools like Google Tag Manager, Google Analytics, Facebook Events Manager, Snap Pixel, and automation using scripts / rules
  • Mandatory (Company) : Must have worked at a B2C digital / tech product company or a digital marketing agency managing B2C digital / tech product clients

Role & Responsibilities :

  • The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads and Meta Ads campaigns.
  • This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads and Meta Ads (Facebook / Instagram), and a meticulous approach to campaign management.

    • Key Responsibilities :

  • Campaign Setup and Management : Create and manage Google Ads and Meta Ads campaigns across Search, Display, UAC, Facebook, and Instagram.
  • Performance Optimization : Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI across both Google and Meta platforms.
  • Reporting & Analytics : Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders, using Google Ads Manager, Meta Ads Manager, and analytics tools.
  • A / B Testing : Conduct A / B tests on ad copy, creatives, and landing pages to enhance campaign performance on both Google and Meta channels.
  • Technical Troubleshooting : Identify and resolve technical issues related to ad delivery, tracking discrepancies, and ad disapprovals across both ad platforms.
  • Collaboration : Work closely with product and design teams to ensure campaign success, ensuring creative assets meet platform-specific best practices.
  • Competitor Research : Periodically monitor and evaluate competitor best practices on Google and Meta platforms to stay ahead and grow market share.
  • Automation : Utilize Google Scripts, Meta rules / automations, and platform tools to automate repetitive tasks and optimize campaign management.
  • Industry Trends : Stay ahead in the constantly evolving digital marketing landscape with a focus on Google Ads and Meta Ads innovations and policy updates.

    • ref : iimjobs.com)

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    Paid Media Specialist - Google Ad + Meta • Mumbai, India