Cadila - Assistant General Manager/Deputy General Manager/General Manager - Sales Force EffectivenessCadila Pharmaceuticals • Ahmedabad, India

Cadila - Assistant General Manager / Deputy General Manager / General Manager - Sales Force Effectiveness

Cadila Pharmaceuticals • Ahmedabad, India

8 days ago

Job description

Position Title : AGM / DGM / GM - Sales Force Effectiveness

Department : Sales & Marketing / Commercial Excellence

Industry : Indian Pharmaceuticals - Domestic Market

Location : India

Reporting to : Head - SFE / BU Head / Sales & Marketing Head

Position Summary :

The role is responsible for driving Sales Force Productivity, Execution Excellence, Territory Optimization, Incentive Design, and Data-Driven Decision Making for the domestic pharma business.

The position will guide large sales teams (MRs, ABMs, RBMs, ZBMs, NSM) and work closely with Marketing, Training, HR, and Digital teams to build a high-performance commercial organization.

Key Responsibilities :

1. Sales Force Productivity & Execution Excellence :

Monitor productivity KPIs : Call Average, Coverage, Frequency, POB, Secondary, Rx trends.
Identify performance gaps and build corrective action strategies.
Drive adherence to SOPs, KPIs, CLM, RCPA, reporting cadence, etc.
Lead SFE dashboards, business reviews, and monthly performance governance with sales leadership.

2. RCPA, Forecasting & Data Analytics :

Ensure accurate and consistent RCPA capture, BL / RP calculation, and competitor insights.

Analyse Rx trends to identify high-potential doctors, chemist universe, and market gaps.

Forecast monthly / quarterly performance using IMS / Prx data, primary and secondary sales.

3. Incentive Plan Design & Governance :

Design MR / Manager incentive schemes aligned with business goals, brand priorities, and compliance.

Ensure transparent and error-free monthly calculation.

Conduct impact analysis and scenario modelling before deployment.

4. Territory & Doctor Mapping :

Optimize territory workload, doctor potential, and portfolio alignment.

Lead doctor segmentation & targeting (ABC, potential tiers).

Ensure 100% alignment of HQ-Doctor-Chemist mapping.

5. Digital & Reporting Excellence :

Improve adoption of SFE tools, CRM, CLM, e-detailing, digital call reporting.

Work with IT for enhancements and automation.

Drive data hygiene and real-time data visibility for leadership.

6. Cross-Functional Collaboration :

Work closely with Marketing on brand priorities and execution KPIs.

Partner with L&D / Training to develop capability-building programs.

Support HR in manpower planning and performance evaluation.

7. Business Projects & Transformation :

Lead productivity transformation, field force right-sizing, segmentation, and new SFE initiatives.

Deploy best practices seen in leading Indian and global pharma companies.

Enable culture of data-driven decision making across the sales hierarchy.

Required Experience & 10-14 years in Pharma SFE / Sales Analytics / Sales Leadership

Strong experience in domestic Indian pharma (Preferred : chronic + acute mix)

Skills :

Expert in SFE metrics, analytics, dashboards, forecasting, HQ allocation, RCPA analysis.

Strong exposure to CRM systems (VEEVA / CNEXT / Argus / in-house CRMs).

Excellent communication with senior stakeholders (NSM / BU Heads).

Problem-solving, statistical thinking, and project management / B.Sc + MBA (Marketing / Analytics / Operations).

Certifications in analytics / data tools (preferred but not mandatory).

Key Competencies : Business Acumen

Analytical Thinking

Stakeholder Management

Change Management

Execution Excellence

Leadership & People Development

High Integrity & Compliance Orientation

(ref : iimjobs.com)

Create a job alert for this search

Assistant General • Ahmedabad, India

Related jobs

Assistant General Manager

Cadila Pharmaceuticals Limited • Ahmedabad, Gujarat, India

To ensure Registration dossier submission of products in different Africa countries (Region I) as per agreed timeline.To ensure Renewal of registered product prior to validity expiration of Africa ...Show more

Last updated: 17 days ago • Promoted

AGM : - Sales Force Effectiveness

Cadila Pharmaceuticals Limited • Ahmedabad, Gujarat, India

Position : - AGM – Sales Force Effectiveness.Department : Sales & Marketing / Commercial Excellence.Industry : Indian Pharmaceuticals – Domestic Market. Reporting to : Head – SFE / BU Head / Sales & Mar...Show more

Last updated: 10 days ago • Promoted

General Manager - Quality Assurance (Injectable)

Biotech Healthcare • Ahmedabad, Gujarat, India

A key objective of this position is to ensure adherence to global regulatory standards and best practices while maintaining robust quality systems. The role focuses on implementing effective quality...Show more

Last updated: 17 days ago • Promoted

Deputy Manager Finance

Cadila Pharmaceuticals Limited • Ahmedabad, Gujarat, India

Closely working with SBU Head to help them achieve their monthly target of top line as well as bottom line.Help the Divisional head, Vertical head and SBU head to understand properly monthly profit...Show more

Last updated: 20 days ago • Promoted

MFGDCG (Manufacturing Domain Consulting Group) - Order to Cash Lead

GC Technologies Pvt Ltd • Ahmedabad, IN

Order to Cash Lead – Manufacturing Domain Consulting.Location : WFO - PAN India – Blore / Chennai / Hyd / Pune / Trivandrum / NCR / etc. Budget : 4 - 6 Yrs - 11 LPA , 6- 7 Yrs -15 to 17 lpa / 7.Yrs ...Show more

Last updated: 17 hours ago • Promoted • New!

Assistant General Manager

Intas Pharmaceuticals • Ahmedabad, IN

Assistant General Manager – Project Management.Prepare project dashboards, milestone tracking, and management reports for leadership. Responsible to Track, monitor, and report on progress and issues...Show more

Last updated: 4 days ago • Promoted

Deputy General Manager Engineering

Aarti Pharmalabs Ltd. (APL) • Ahmedabad, IN

To lead the team of maintenance & Engineering & is responsible for all plant Maintenance, Preventive Maintenance related Activities at Site. To ensure for all Engineering documentation & SOPs.To ens...Show more

Last updated: 30+ days ago • Promoted

Sales Manager(Branch Vertical Head)

Bennett Coleman & Co. Ltd. (The Times of India) • Ahmedabad, Gujarat, India

This position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the f...Show more

Last updated: 30+ days ago • Promoted

Area Business Manager

Panacea Biotec • Ahmedabad, Gujarat, India

Achieving monthly sales target(Primary & Secondary) year after year.Conduct Joint Field Work (JFW) with TBMs mainly focusing on demonstrating to TBMs on Doctor Conversion, weekly target achievement...Show more

Last updated: 20 days ago • Promoted

Regional Manager - Government Business

Kotak Mahindra Bank • Ahmedabad, Gujarat, India

Regional Manager - Government Business.Regional Manager is expected to manage a state(s) with set of District Managers / Key Accounts Managers / Circle Managers and ensuring that the team is achiev...Show more

Last updated: 7 days ago • Promoted

Cadila - Assistant General Manager - Sales Force Effectiveness

Cadila Pharmaceuticals • Ahmedabad,Gujarat, India

Position : AGM - Sales Force : Sales & Marketing / Commercial Excellence Industry : Indian Pharmaceuticals - Domestic Market &l...Show more

Last updated: 5 days ago • Promoted

Assistant Manager - US Assurance

Sikich India • Ahmedabad, Gujarat, India

The candidate must have experience in US GAAP general accounting and financial statement review.The candidate will be overseeing and executing financial statement audits, guiding assigned staff in ...Show more

Last updated: 30+ days ago • Promoted

Sales Executive – General Trade Division

E G Kantawalla Pvt. Ltd. • Ahmedabad, IN

Established in 1918, E G Kantawalla Pvt.With the trusted "EAGLE" brand, the company offers a comprehensive product line, including simple weighing, parts counting, bulk and dynamic weighing, alongs...Show more

Last updated: 9 hours ago • Promoted • New!

Area Sales Manager (ASM) – SIS / Distribution Sales

Iconic Fashion India • Ahmedabad, Gujarat, India

Achieve sales targets and KPIs across all SIS locations in the assigned area.Analyze store performance and implement business plans to improve sales conversion and productivity.Monitor inventory le...Show more

Last updated: 6 days ago • Promoted

Assistant General Manager QA (Medical Device)

Biotech Healthcare • Ahmedabad, Gujarat, India

A key objective of this position is to design, implement and enhance organizational work practices that align with quality management principles. Role will focus on establishing a culture of continu...Show more

Last updated: 17 days ago • Promoted

Field Sales Specialist

Adecco • Ahmedabad, Gujarat, India

Looking for Sales Manager / Field Officer.Initial requirements – 6 or more resources.Job Roles - Inside Sales Field BDR.Experience Level - 3 to 5 years in the same location.Understands Payments (Cro...Show more

Last updated: 17 hours ago • Promoted • New!

General Manager Operations

ASTRA POLYMERS • Ahmedabad, IN

Astra Polymers’ manufacturing plant in Dahej, Gujarat, ensuring world-class production of polymer additives and masterbatch products. This role is responsible for driving operational excellence, mai...Show more

Last updated: 3 days ago • Promoted

Deputy Manager / Manager - Global Sourcing

VEGROW • Ahmedabad, IN

Role : International Sourcing – Fruits.Fruits / Fresh Produce / Perishables.Vegrow is building India’s largest tech-driven B2B platform for fruits — enabling seamless demand-supply integration betwe...Show more

Last updated: 1 hour ago • Promoted • New!