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Business Head

Business Head

PeopledeckChennai, IN
16 days ago
Job description

Preferred Industry : FMCG or similar industry.

Experience : 10+ years

Role Overview :

We are looking for a dynamic and result-driven Business Head who will bring deep expertise in brand management, sales strategy, and digital marketing within the FMCG or Home Care / Fabric Care segment. This role demands a strategic thinker with proven leadership capabilities and a strong grasp of modern business growth levers.

Key Responsibilities :

  • Lead, drive, and scale the PUER brand through innovative strategies and focused execution.
  • Own the P&L, driving growth through customer acquisition, retention, product expansion, marketing excellence, and robust distribution.
  • Collaborate closely with sales and marketing teams to develop and execute effective business plans.
  • Analyze industry trends, customer behavior, and digital metrics to enhance conversion rates and identify new growth opportunities.
  • Stay updated on emerging technologies and digital innovations that can enhance brand performance and consumer engagement.
  • Build and lead a high-performing team, fostering a culture of accountability and performance to achieve quarterly and annual growth goals.

Required Experience :

  • 10–12 years of experience in a leadership role, preferably in FMCG, Home Care, or Fabric Care sectors.
  • Strong background in brand management and digital marketing within a consumer-focused organization.
  • Demonstrated success in planning and executing integrated marketing campaigns to build brand equity and drive customer acquisition.
  • Proven track record in managing GT (General Trade) and standalone retail operations.
  • Hands-on experience with analytics tools and platforms to measure, evaluate, and optimize performance.
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