Google Ads Expert

Responsibilities

• Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build, and maintain our social media presence.
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Demonstrated knowledge of Google Ads and Facebook Ads.
• Plan, execute, and measure experiments and conversion tests.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate.

Requirements

This job was posted by Shivani Nigam from Traviyo.

Skills Required

Facebook Ads, Google Ads, Google Tag Manager, Google Analytics