Marketing Manager

About Us :

Our company started with a strong belief in the trusted traditions of Ayurveda and the healing fragrance of Aromatherapy. The union of both is what lead to VedaEarth in October 2016. Vedaearth is a brand of skincare products based on Ayurveda & Aromatherapy blended with nature's best active ingredients. We are 100% Vegan, Cruelty-free, No Animal testing, free of harsh chemicals. The products have received certifications from PETA, are Ayush approved formulas and have GMP certifications. Vedaearth offers a host of Skincare products comprising of face packs, facial oils, anti-pigmentation, anti-ageing, under-eye, cleansing oils for clean and radiant skin. Wellness products include bath salts for relaxation, mood elevation and even pain-relieving oils. We also provide hair oil for nourishment and treatment of hair-fall. Since its inception, all the products have become a rage and have gained immense popularity among women.

Vedaearth Lounge, Bangalore's first Vegan Ayurvedic Aromatherapy Spa & Salon was launched on 10th Nov 2017. The lounge was inaugurated by Mrs Sudha Murthy, Chairperson Infosys Foundation, philanthropist and acclaimed writer. The Lounge will use specially curated skin, hair and wellness products, with the goodness of Ayurveda and Aromatherapy to help patrons discover a refreshing and revitalising way to pamper themselves.

Job Overview :

We are seeking a results-driven Marketing Manager to lead our brand growth, digital marketing strategy, and customer acquisition efforts. The ideal candidate will be responsible for enhancing brand visibility, driving lead generation, managing digital campaigns, and supporting strategic initiatives to ensure business growth and brand loyalty.

Key Responsibilities :

Brand Awareness & Positioning

• Develop and implement strategies to increase brand recognition and position the brand effectively in the market.
• Identify and promote unique selling propositions (USPs) of the brand.
• Monitor brand performance; adapt strategies and budget allocations accordingly.
• Track and surpass past benchmark.
• Track maximum follower growth rate and ensure consistent upward trends.

Lead Generation & Customer Acquisition

Digital Marketing Strategy

Market Research & Competitor Analysis

Campaign Management & Execution

Content Creation & Strategy

Performance Analytics & Reporting

CRM & Customer Retention

Strategic Brand Partnerships & Offline Tie-Ups

Team Leadership & Development

Budget & Cost Management

Project & Strategic Planning

Business Strategy – Discounts & Offers

Qualifications :

Soft Skills :

Key Competencies :

What We Offer :

Responsibilities

Qualifications