Marketing manager

Brand : Origami. They are India's no. 1 tissue brand from last 10 consecutive years in collab with global Group RGE Singapore operating in multiple countries with Global brands like Vinda, Tempo etc. in their portfolio is looking for a Marketing manager.

Origami Categories : Kitchen towels, face tissues, wet wipes, baby wipes, paper napkins, toilet rolls, foils, toilet seat covers, hand washes and many more consumer goods / FMCG products etc.

Position : Category / Marketing manager

Key Responsibilities :

• Support creative planning, designing & executing for Digital campaigns, E-commerce, Influencer campaigns etc. in support with different agencies / designers.
• Support activation planning & designing for outdoor activities like exhibitions, society, MT for channel growth support.
• Managing end to end planning & execution of media and digital campaigns with agencies to drive brand funnel.
• Manage multiple agencies to support marketing budget
• Manage and track budget against KPI for planned activities for the year and cover gaps to support the business & channels.
• Support on product packaging and designing with agencies / Designers
• Should be well versed in both ATL & BTL strategies and create a long-term roadmap on the brand
• Should have a good network of different agencies media, creative, videos, content, activation agencies to support the A&P spend.
• Travel in different markets and understand gaps and learning’s to optimize on spends
• Manage profitability & Gross margins on tissue categories & ideate new plans to reduce cost / increase margins.
• Deep dive on new market trends, Competitors, Consumer research and emerging needs to drive consumer insights to drive growth.

Other skills needed :

Advantage on the role :

Compensation bracket & Qualifications :