Marketing Manager

Marketing Manager

Drive Enrollment Growth and Shape the Future of Education

As a Marketing Manager for upGrad, you’ll be at the heart of our mission to empower working professionals and recent graduates across India and select international markets. You’ll lead integrated marketing campaigns, collaborate with prestigious university partners, and create demand for transformative educational experiences.

Key Responsibilities

• Develop and execute comprehensive marketing strategies that align with upGrad’s business goals and partner university objectives.
• Plan and manage multi-channel marketing campaigns across digital, social, and content platforms (, Instagram, YouTube, Google Ads).
• Create and oversee content initiatives including video testimonials, alumni success stories, webinars, and blog posts.
• Monitor and analyze key performance metrics (engagement rate, leads generated, conversion rate, follower growth) to optimize campaign effectiveness.
• Collaborate closely with partners, internal creative and sales teams, and external agencies to ensure seamless execution and maximum impact.
• Ensure brand consistency across all communications, training partners and teams as needed.
• Stay ahead of industry trends by leveraging influencer marketing, AI-driven personalization, and innovative digital tools.
• Manage marketing budgets to ensure efficient allocation and strong ROI.
• Conduct market research and competitor analysis to identify opportunities and drive continuous improvement.

Skills and Qualifications