Job Overview :
We are seeking a highly resourceful, knowledgeable, and experienced Segment Manager - Industrial Sales to drive our lubricants business within the Chemical, Cement, and Energy sectors, and to spearhead significant business development in the Textile segment. You will be instrumental in expanding our market share, developing new key accounts, and maintaining strong relationships, ensuring sustainable growth and positioning our brand as a leader in industrial lubricants.
Job Dimensions
Overall Segment Leadership : As Segment Manager, you will be resourceful, knowledgeable, and well-versed in key applications for lubricants across the Chemical, Cement, and Energy segments. You will be responsible for taking the business to the next level alongside your team by developing new and key accounts with sustainable strategies.
Textile Focus (Business Development) : The Textile segment is a new strategic focus. In the early years, this will primarily be a business development role, with a strong emphasis on growing the Knitting oil business and developing inroads into other key sub-segments like Weaving, Processing, and Coning oils.
Chemical Segment (Niche & High Volume) : This is a niche and high-volume segment opportunity. Your focus will be on business development to grow White oil and specialty lubricants business with Refineries, Petrochemical Plants, Pharma Ingredient manufacturers, and other Chemical industries.
Energy Segment (Transitioning Landscape) : The Energy production and consumption mix is transitioning from conventional to renewable and sustainable energy. You will actively participate in conventional energy lubricant opportunities and develop specialty lubricants business with Renewable and Gas energy segment customers, OEMs (Original Equipment Manufacturers), and Service providers.
Textile Route-to-Market : You will develop and implement a robust Route-to-Market plan, particularly through distribution channels, for gaining significant market share in the Textile segment (focusing on Knitting, Weaving, Processing, and Coning).
IOEM Relationships : Develop strong relationships with IOEMs (Industrial Original Equipment Manufacturers) within these segments to secure endorsements and approvals for our lubricant offerings.
Key Responsibilities
Operational Management :
- Manage and deepen relationships with our existing Key Accounts to retain and grow current business. Proactively prospect, develop, and consolidate relationships with new and potential key customers.
- Prepare comprehensive proposals and respond effectively to tenders launched by Key Accounts and Prospects for the supply of lubricants.
- Develop and enhance the TotalEnergies brand awareness among Prospects and key accounts. Facilitate strong local relationships between Total affiliates, the APMO zone, and IOEMs.
Technical & Market Intelligence :
Work to obtain and renew contracts for TotalEnergies Lubricants with key Accounts, aligning with the overall business plan.Carry out thorough market intelligence on new technologies defined by IOEMs to integrate relevant insights into our R&D action plan for product development.Proactively update and report on relevant activities of competitors, providing crucial market insights. Act as a key stakeholder in conducting relevant tests, trials, and field tests for our lubricant offerings to demonstrate product differentiation.Business Development & Team Coaching :
Successfully transform product trials into tangible business impacts across each segment by taking ownership of the prospect traction and trials tracker.Mentor and coach your subordinate team on Key Account action deployment strategies to retain existing business and grow our share of business with customers.Identify direct sales opportunities and actively assist the sales team in developing new sales by conducting site audits, overseeing product trials, and clearly demonstrating value to customers.Actively propose initiatives to improve performance and efficiency, such as implementing the TCO (Total Cost of Ownership) approach.Implement the annual customer account plans, with specific regard to :
Stakeholder and Relationship management at all levels and through all functions of the Customer and the Company.Ensuring HSEQ (Health, Safety, Environment) and Ethical compliance in all activities.Textile Segment Specifics :
Support Textile Distribution Business Managers (DBMs) by sharing best practices, market and channel-related insights, and coaching them to improve their capabilities.Execute prospecting strategies for key accounts in textiles, including data gathering, market knowledge, stakeholder and relationship management, and managing tender / offer processes, which may involve participation across several territories and channels.Manage Textile Distributor business reviews to communicate and prove value delivery and reinforce relationships.Manage all revenues and costs associated with activity at the Distributors to maximize impact on account profitability.General Sales & Compliance :
Maintain strong Stakeholder and Relationship management at all levels and through all functions of the Customer and the Company.Ensure strict adherence to HSEQ, Ethical compliance, and Due diligence.Collect and monitor results from execution, both from a Customer and Company perspective, and analyze against the planning. Conduct (minimum) quarterly Business Reviews to undertake corrective actions if necessary.Share insights, market knowledge, and experience in a structured format using available CRM tools (e.g., Salsa) and other methodologies.Required Skills
Proven experience in industrial sales management, with a strong focus on lubricants within the Chemical, Cement, and Energy segments.Demonstrated success in business development, particularly in developing new markets or segments like Textile.Deep understanding of lubricant applications within the specified industrial segments.Strong ability to manage key accounts and foster long-term client relationships.Experience in preparing and responding to commercial tenders and proposals.Excellent market intelligence skills, including tracking new technologies and competitor activities.Proven ability to mentor and coach sales teams.Strong financial acumen to manage revenues and costs, and analyze profitability.Excellent communication, negotiation, and presentation skills.Ability to drive HSEQ and ethical compliance in sales operations.Experience with CRM tools for reporting and insights.Adaptability to work with new technologies and evolving market dynamics (e.g., renewable energy).ref : iimjobs.com)