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iQuanti - Senior Analyst - Programmatic Advertising

iQuanti - Senior Analyst - Programmatic Advertising

IQuanti (India) Private LimitedBangalore, India
30+ days ago
Job description

Sr Analyst - Programmatic Advertising

Job Location : Bangalore

Job Description :

  • We are seeking a Senior Analyst - Programmatic Advertising to drive the development, execution, and analysis of advanced digital marketing strategies, specifically focused on Amazon DSP and DV360.
  • In this role, you will be responsible for managing and optimizing programmatic advertising campaigns, with a focus on driving brand awareness and increasing traffic to the product pages.
  • You will also manage daily campaign execution, optimization, and performance analysis, across all programmatic platforms.

Roles and Responsibilities :

  • Lead and support clients in launching and scaling paid media efforts through Amazon DSP and DV360, ensuring campaigns meet specific performance and business goals.
  • Design, implement, and manage programmatic advertising campaigns across Amazon DSP and DV360, utilizing a range of ad formats to drive performance.
  • Analyze daily campaign performance trends, uncover opportunities for improvement, and optimize budgets to maximize ROI across multiple brands.
  • Collaborate with clients to provide proactive insights into account health, ad performance, sales trends, and growth opportunities, offering actionable recommendations for optimization.
  • Work efficiently in a fast-paced, high-priority environment, managing competing priorities and client timelines.
  • Agency experience is preferred.
  • Track and analyze competitor activity and marketplace trends to adjust strategies and maintain a competitive edge.
  • Audit Amazon DSP accounts and recommend improvements to enhance campaign effectiveness, supporting the sales process when necessary.
  • Stay current with the latest trends, features, and tools in Amazon DSP and DV360 to ensure clients' strategies remain innovative and effective.
  • Serve as a liaison between sales, marketing teams, external partners, and clients to ensure successful execution of retailer-specific merchandising and promotional strategies.
  • Desired Experience :

  • 2-4 years of hands-on experience managing Amazon DSP and programmatic campaigns via DV360, with a deep understanding of advertising performance.
  • Strong communication skills (both written and verbal), with a keen attention to detail and the ability to explain complex programmatic strategies clearly.
  • Excellent organizational skills, capable of managing multiple clients and campaigns while balancing deadlines and business needs.
  • Expertise in programmatic advertising, including audience research, campaign creation, bid optimization, reporting, and strategy adjustments.
  • A solid understanding of how Amazon DSP and programmatic advertising influence customer behavior and drive conversion in the purchase funnel.
  • E-commerce experience with a focus on programmatic paid media strategies.
  • Familiarity with Amazon Vendor Central and experience with pay-per-click advertising is a plus.
  • Advanced Excel skills for in-depth campaign analysis and performance reporting.
  • The Company :

    Founded in 2008, iQuanti is a digital marketing and analytics firm that ignites powerful and predictable digital marketing performance for global brands with an approach rooted in data science and deep vertical knowledge.

    iQuanti offers a unique blend of channel management services, strategic consulting expertise and proprietary product offerings to empower brands to exceed their customer acquisition, engagement, and conversion goals

    ref : iimjobs.com)

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    Senior Analyst • Bangalore, India

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