Sr Analyst - Programmatic Advertising
Job Location : Bangalore
Job Description :
- We are seeking a Senior Analyst - Programmatic Advertising to drive the development, execution, and analysis of advanced digital marketing strategies, specifically focused on Amazon DSP and DV360.
- In this role, you will be responsible for managing and optimizing programmatic advertising campaigns, with a focus on driving brand awareness and increasing traffic to the product pages.
- You will also manage daily campaign execution, optimization, and performance analysis, across all programmatic platforms.
Roles and Responsibilities :
Lead and support clients in launching and scaling paid media efforts through Amazon DSP and DV360, ensuring campaigns meet specific performance and business goals.Design, implement, and manage programmatic advertising campaigns across Amazon DSP and DV360, utilizing a range of ad formats to drive performance.Analyze daily campaign performance trends, uncover opportunities for improvement, and optimize budgets to maximize ROI across multiple brands.Collaborate with clients to provide proactive insights into account health, ad performance, sales trends, and growth opportunities, offering actionable recommendations for optimization.Work efficiently in a fast-paced, high-priority environment, managing competing priorities and client timelines.Agency experience is preferred.Track and analyze competitor activity and marketplace trends to adjust strategies and maintain a competitive edge.Audit Amazon DSP accounts and recommend improvements to enhance campaign effectiveness, supporting the sales process when necessary.Stay current with the latest trends, features, and tools in Amazon DSP and DV360 to ensure clients' strategies remain innovative and effective.Serve as a liaison between sales, marketing teams, external partners, and clients to ensure successful execution of retailer-specific merchandising and promotional strategies.Desired Experience :
2-4 years of hands-on experience managing Amazon DSP and programmatic campaigns via DV360, with a deep understanding of advertising performance.Strong communication skills (both written and verbal), with a keen attention to detail and the ability to explain complex programmatic strategies clearly.Excellent organizational skills, capable of managing multiple clients and campaigns while balancing deadlines and business needs.Expertise in programmatic advertising, including audience research, campaign creation, bid optimization, reporting, and strategy adjustments.A solid understanding of how Amazon DSP and programmatic advertising influence customer behavior and drive conversion in the purchase funnel.E-commerce experience with a focus on programmatic paid media strategies.Familiarity with Amazon Vendor Central and experience with pay-per-click advertising is a plus.Advanced Excel skills for in-depth campaign analysis and performance reporting.The Company :
Founded in 2008, iQuanti is a digital marketing and analytics firm that ignites powerful and predictable digital marketing performance for global brands with an approach rooted in data science and deep vertical knowledge.
iQuanti offers a unique blend of channel management services, strategic consulting expertise and proprietary product offerings to empower brands to exceed their customer acquisition, engagement, and conversion goals
ref : iimjobs.com)