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Account Manager Advertising - DSP

Account Manager Advertising - DSP

Adobe Systems LtdINDIA
30+ days ago
Job description

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Account Manager Adobe Advertising

As a Programmatic Account Manager, you will be responsible for managing the day-to-day delivery of search campaigns and contributing to profitable relationships with large brand advertisers, agencies and other companies that utilize our media buying platform. As you become an Ad advertising expert you will be proficient in planning, launching, optimizing, troubleshooting and analyzing search advertising campaigns in the platform. This knowledge will be used to support our internal SEM & Programmatic Account teams in building successful relationships with the leading brands and advertisers of the world. While stakeholder relationship skills are a plus, please note that this is not a sales role.

Cool stuff youll get to do :

  • Ensure operational excellence across all SEM & DSP Accounts
  • Lead stakeholder-facing and internal troubleshooting efforts
  • Managing search campaign calendar, trafficking assets and approval process
  • Executing day to day production tasks across search accounts
  • Analyze performance metrics and proactively assist with campaign performance enhancements
  • Identify trends in data to drive optimization strategies
  • Work with Senior Account Managers on strategic growth strategies and implementation process across the business
  • Identify quality-improving and feature enhancement opportunities

What youll need to get started :

A sound understanding of the digital advertising market, preferably with a working knowledge of the Programmatic & Search space. Youll have a proven track record of successfully managing Stakeholder relationships, coupled with exceptional organizational, presentation, and communication skills, both verbal and written.

Required Skills

SEM & Display Expertise :

  • 8-10 years of SEM & DSP experience in brand or agencys digital marketing team
  • Strong understanding of the Search & Display Advertising Ecosystem, Ad networks, rich media vendors, RTB / Programmatic media buying
  • Hands-on expertise in managing high-value campaigns across Google & Bing advertising platforms
  • Excellent MS Office skills to create reports, dashboards & PPTs
  • Strong hold on Marketing fundamentals to help stakeholders drive maximum out of their digital Ad spends
  • Financial Management :

  • Control spend vs. monthly budget / performance goals
  • Follow daily performance checks for all SEM accounts
  • Ability to flag and control under / over achievement of Account goals in a timely fashion
  • Commercial / Business awareness
  • Renewal & Retention Management skills
  • Strong analytical skills; Knowledge of PowerBI, Statistical analysis etc will be preferred
  • Stakeholder Management :

  • Good prioritization of workload, ensuring that all commitments are met
  • Ability to form an understanding of the accounts business goals and marketing strategy
  • Other key aspects :

  • Ability to learn quickly, be a team player, and manage change effectively.
  • Experience presenting in front of groups.
  • Bachelors degree or equivalent work experience.
  • Special consideration given for :

  • Previous experience working with Adobe Advertising or similar tools.
  • Certification on Adobe Analytics or Adobe Audience Manager or RT CDP.
  • Knowledge of Pixel tracking, cookie management, JavaScripts for reporting automations.
  • Database and BI related experience.
  • Deep vertical industry experience (e.g., Retail, media, financial services, high tech, etc).
  • A degree in a business / marketing related and / or analytical discipline such as marketing, commerce, business, economics, engineering, etc.
  • Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

    Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

    Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each others employees.

    Locations - Location

    Noida, Uttar Pradesh, India

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    Account Manager • INDIA

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