Deputy National Lead Digital Platforms

Job Purpose

Digital Platforms (App & Web) are the key drivers of companys growth strategy and are expected to generate over 30% of the companys business over the next 3 years. These platforms generate over 2Bn sessions annually generating traffic for over 73 P&Ls of the company. Digital Content Marketing is at the heart of the companies traffic generation strategy feeding SEO & ASO ecosystems & enhancing the customers experience on our digital is a strategic position and critical to the companys success as an omnipresent financial services company across payments shopping loans and are seeking a talented Content Head with extensive knowledge of financial products exceptional writing skills and expertise in leveraging AI tools for content creation. The ideal candidate will have a deep understanding of SEO strategies traffic generation techniques and the ability to optimize content for maximum visibility and engagement.

Major Challenges

Co-ordinating with the design / tech teams to get the SEO changes / recommendations implemented with optimal turnaround come up with alternate / middle-ground ideas that strike a balance between SEO best practices and work-around / stop-gap solutions in a case where it is not possible to implement SEO best practices due to certain tech / non-tech or resource related / specific limitations raised / set by the brand owners marketing teams and / or tech teamsTo help the top management appraise / recognize the beneficial outcomes of any / all SEO recommendations / changes proposed by the Tech SEO team.

Required Qualifications and Experience

a)Qualifications : Bachelors degree in Communications Marketing Finance or related field

Key Skills

Anti Money Laundering,Machine Shop,B2C,Account Management,Bus Driving,Administration Support

Employment Type : Full-Time

Experience : years

Vacancy : 1