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Head Marketing
Head MarketingSearch Value Consultants Pvt Ltd • Gurgaon, Haryana, India
Head Marketing

Head Marketing

Search Value Consultants Pvt Ltd • Gurgaon, Haryana, India
3 days ago
Job description
  • Marketing Strategy & Leadership :
  • Lead and develop the overall marketing strategy for Ethos aligning with business objectives and sales targets.
  • Manage a team of 30 professionals across digital marketing Content & Photography Marcom PR and events.
  • Work closely with luxury brands represented by Ethos to develop customized marketing initiatives aimed at driving sales.
  • Lead both short-term and long-term brand-building efforts with a focus on positioning Ethos as the leading luxury watch retailer in India.
  • Track luxury market trends and consumer behaviour to adjust strategies and stay competitive in the evolving landscape.
  • Digital Marketing & Omni-Channel Development :
  • Oversee the development and execution of the online-to-offline marketing strategy generating leads through digital platforms (Meta Google email marketing etc.) and driving them to physical stores through effective customer engagement.
  • Build and enhance our omni-channel model ensuring seamless communication between online lead generation concierge services and in-store fulfilment.
  • Develop data-driven marketing strategies utilizing analytics and customer insights to optimize marketing performance.
  • Marketing Technology (MarTech) Stack Setup :
  • Own the setup integration and optimization of the marketing technology stack including CRM tools email marketing systems digital advertising platforms and other relevant tools.
  • Ensure the alignment of marketing technology with lead generation customer segmentation and sales tracking initiatives.
  • Work with external vendors and technology companies to implement and manage MarTech systems that align with business objectives.
  • 4. Branding & Luxury Communication :

    • Ensure all marketing and communication efforts represent Ethos as a premium luxury brand. Develop and maintain the brand’s voice and positioning ensuring it aligns with the ethos of the luxury brands we represent.
    • Collaborate with creative teams to develop high-quality marketing materials ensuring consistency in visual and verbal brand identity.
    • Distinguish between luxury communication strategies versus mass-market approaches ensuring a refined and sophisticated presentation across all channels.
    • 5. Event PR and Partnership Management :

    • Oversee the planning and execution of luxury events and brand collaborations ensuring alignment with the Ethos brand and its partners.
    • Develop strong relationships with media influencers and brand partners to increase visibility and brand presence.
    • Manage PR strategies to strengthen Ethos’ positioning as a luxury retailer within India and internationally.
    • 6. Sales Alignment & Cross-Department Collaboration :

    • Work closely with sales teams and internal stakeholders to ensure that marketing initiatives are driving measurable business outcomes including lead generation customer conversion and revenue growth.
    • Collaborate cross-departmentally to ensure alignment of goals and strategies across various functions ensuring smooth execution of initiatives.
    • Develop reporting and analytics tools to track the effectiveness of marketing campaigns and provide actionable insights to the leadership team.
    • Key Skills

      Bluetooth,Cement,Environment Health And Safety,IT Strategy,Corporate Development

      Employment Type : Full Time

      Experience : years

      Vacancy : 1

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    Head Marketing • Gurgaon, Haryana, India

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