Job Title - Communications and Marketing Manager
Location : Andheri East, Mumbai (Full-time, In-Office)
CTC : ₹7–9 LPA
Experience : 3–5 years
Start Date : Immediate
About Muskurahat Foundation
Muskurahat Foundation works to create emotionally safe, equitable learning spaces for children in shelter homes, underserved communities, and government schools. Our work is grounded in empathy, accountability, and long-term systemic change.
We’re looking for a Communications and Marketing Manager to lead how we tell our story, shape our public narrative, and convert visibility into meaningful engagement.
Who We’re Looking For
We’re looking for someone who can craft content with clarity, build high-performing campaigns, and understand the nuance of cause-driven storytelling. You’ll be responsible for both strategy and execution—driving visibility, engagement, and conversion across stakeholders including donors, interns, community members, and partners.
This role requires a sharp understanding of digital communication, strong executional ability, and a creative mindset grounded in structure.
Key Responsibilities
Strategy & Direction
- Lead Muskurahat’s communications and marketing roadmap
- Develop messaging strategies for donor engagement, program visibility, and brand building
- Create and execute full-funnel campaigns that align with fundraising and program goals
Content & Impact Storytelling
Own and refine the brand voice across social media, website, emailers, reports, and decksHighlight grassroots-level stories and translate field impact into powerful narrativesCollaborate with program teams to surface authentic, well-documented content from the groundCampaigns & Performance
Plan and manage conversion-driven digital campaigns (fundraising, outreach, awareness)Run or collaborate with ad partners on performance campaigns (Meta, Google, YouTube)Track campaign performance, audience behaviour, and optimise content accordinglyVideo & Digital Execution
Oversee scripting, production, and delivery of campaign videos and short-form contentManage content calendars in sync with campaigns, reports, and program milestonesEnsure brand consistency across all digital and offline communicationCommunity & Engagement
Build platform-specific strategies for Instagram, , YouTube, and moreEngage youth and volunteer communities through sharp, relatable, purpose-driven contentUse storytelling to strengthen community bonds and increase retention and participationInnovation & AI
Use Generative AI tools (e.g. ChatGPT, Midjourney, etc.) to enhance workflows and creative outputBring an experimental, forward-looking approach to content production and communication innovationMust-Haves
3–5 years of relevant experience in development communications, digital marketing, or social impact storytellingStrong writing skills with an instinct for content that resonates across stakeholdersAbility to conceptualise, build, and execute integrated campaigns with tangible outcomesExperience working with vendors, freelancers, and creative partnersUnderstanding of donor communications and field documentationFamiliarity with performance marketing strategy, analytics, and reporting toolsComfort working independently and taking ownership of end-to-end deliverablesExperience using Generative AI tools in content, design, or automation is a strong plusWhy Join Us?
You’ll be joining a mission-driven organisation with the space to build, shape, and innovate.
Your work will help bridge the gap between grassroots action and global understanding.
And most importantly, you’ll help ensure that the voices we serve are heard, felt, and acted upon.
To Apply :
Send your CV, portfolio or campaign examples, and a short note on why this role excites you to :
himanshu@muskurahat.org.in
Subject : Application – Communications & Marketing Manager