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Communications Manager

Communications Manager

UNLOCK BUSINESS CONSULTINGMumbai, Maharashtra, India
3 days ago
Job description

Job Description :

  • Responsible for creation and implementation of customer journey management on CRM
  • Patient journey creation – Develop and implement customer journey strategies across digital and call center channels to enhance patient experience and improve conversion
  • Understand drop points in the journey through funnel data analytics and formulate strategies to reduce droppage by providing right information, engagement and handholding throughout the journey
  • Campaign creation – development of creatives and creation of campaigns in CRM
  • Campaign management – tracking of campaigns for effectiveness through parameters of open rate, response rate, etc.

FUNCTIONAL COMPETENCY

  • Experience in managing campaigns on SalesForce or other CRM platforms
  • Relevant experience in customer funnel management / cross sell / upsell in D2C, financial services at brand or agency.

    • BEHAVIOURAL COMPETENCY

  • Adept in communication (video / static / text) creation through in-house team or agency
  • Active Listening Skills
  • Conflict Resolution

    • QUALIFICATION

    Any Graduate, MBA- Marketing

    IT PROFICIENCY

    Sound knowledge of Salesforce or other CRM platforms

    Office 365

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