Brand Partnership Lead

Role Summary :

We're looking for a creative and culturally aware Brand Partnership Lead (Activation & Collaborations) to lead brand experiences and partnerships across the Honasa portfolio. The role is built for someone who thrives on bringing ideas to life — from designing high-impact activations to building cross-brand and strategic collaborations that drive relevance, visibility, and consumer love. You'll work at the intersection of creativity, relationships, and execution — shaping how our brands show up in culture and connect with consumers beyond advertising.

Key Responsibilities

1. Brand Activations & Experiences

• Conceptualize and execute on-ground, digital, and experiential activations across Honasa brands.
• Translate brand purpose and campaigns into memorable experiences that drive awareness, engagement, and earned buzz.
• Identify and leverage cultural moments, events, and festivals for impactful brand presence.
• Manage creative ideation, vendor partnerships, execution, and on-ground storytelling end-to-end.

2. Cross-Brand & Strategic Partnerships

3. Community & Cultural Relevance

4. Project & Stakeholder Management

Key Requirements

Who We're Looking For

A right-brained, relationship-driven storyteller who can blend creativity with structured execution.

Someone who sees the cultural big picture, loves collaboration, and can turn every brand moment into a memorable consumer experience.

Skills Required

Negotiation, experiential marketing, Project Management