SEO & Digital Marketing Specialist

SG Analytics,

a Great Place to Work (GPTW) certified company, is one of the leading research and analytics firms to offer datacentric research and contextual analytics services to companies across BFSI, Media & Entertainment, Technology & Healthcare sectors including Fortune 500 companies. With a presence in the US, the UK, Switzerland, and India (Pune, Hyderabad, Bangalore), SG Analytics has been consistently meeting and exceeding customer expectations by its knowledge-based ecosystem and impact-oriented solution.

Key Responsibilities :

Search Engine Optimization (SEO)

• Conduct on-page and off-page SEO audits; optimize content, meta tags, and site structure.
• Perform keyword research and develop SEO strategies aligned with content and growth goals.
• Manage technical SEO including crawlability, page speed, structured data, and indexation.
• Collaborate with content and development teams to implement SEO best practices. Paid Advertising
• Manage and optimize Google Ads, LinkedIn Ads, and other relevant B2B ad platforms.
• Monitor performance, test creatives / targeting, and ensure ROI-driven campaigns.
• Develop retargeting strategies to nurture leads through the funnel. Email Marketing
• Plan, execute, and optimize email campaigns for lead nurturing and customer engagement.
• Segment lists, set up automation workflows (using tools like HubSpot, Mailchimp, etc.).
• Analyse open rates, CTRs, and conversions to optimize performance. Website Management
• Oversee website updates, CMS management (preferably WordPress or Webflow).
• Collaborate with designers / developers to improve UX, UI, and mobile responsiveness.
• Track user behavior with tools like Hotjar, GA4, and optimize for engagement and conversions. Reporting & Analytics
• Set up and maintain dashboards for digital performance using GA4, Looker Studio, etc.
• Track and report KPIs across SEO, paid, email, and website metrics.
• Provide actionable insights and recommendations to improve ROI and user experience. Collaboration & Project Management
• Work closely with content, sales, and design teams to align digital strategies.
• Juggle multiple campaigns and initiatives simultaneously while meeting deadlines.
• Stay updated on the latest digital marketing and SEO trends, tools, and algorithm updates.

Key Requirements

What We Offer