Digital Marketing Specialist (SEO & PPC)

Company Description

Taxila Business School for Business Studies is ranked among the top business schools in the country. Located in the prestigious corporate area of Jaipur, Taxila focuses on providing an education system that goes beyond employment, building a foundation for both professional and personal development. The school offers a Dual program — PGDM (AICTE Approved) with SAP and dual specializations in Marketing, Finance, Human Resources, International Business, Information Technology, and Retail Management.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist (SEO & PPC) located in Jaipur. The Digital Marketing Specialist will be responsible for managing and optimizing SEO and PPC campaigns, analyzing performance data using web analytics, developing online marketing strategies, and executing social media marketing initiatives. The role also involves creating content, running ad campaigns, and monitoring industry trends to ensure effective digital marketing efforts.

Qualifications

• Search Engine Optimization, and Digital Marketing skills
• Experience in Google Analytics, Google Search Console, Tagmanger etc.
• Effective Communication skills for collaborating with team members and stakeholders
• Strong organizational and time management skills
• Bachelor's degree in Marketing, Business, or a related field
• Proven experience with SEO and PPC tools and techniques is essential
• Ability to stay updated with the latest industry trends and best practices