SEO Specialist - Digital Marketing Services

As an experienced SEO Specialist, you are responsible for driving

global organic growth and maximizing search engine optimization for our

website. You will collaborate with the Global SEO expert and Digital Marketing

Services Executives in performing SEO activities that will boost brand

awareness & lead generation.

1. GOAL OF THE FUNCTION

As an experienced SEO Specialist, you are responsible for driving global organic growth and maximizing search engine optimization for our website. You will collaborate with the Global SEO expert and Digital Marketing Services Executives in performing SEO activities that will boost brand awareness & lead generation.

2. RESULT AREAS AND CORE ACTIVITIES

Result area 1 – Act as the SEO specialist and take responsibility to drive global organic growth on the websites of TVH.

Activities :

You perform ongoing keyword research, discovery and optimization for new relevant keywords to use on our websites (up to 11 languages).

Interpret search engine performance data, identify key findings, and share recommendations to fuel global organic traffic growth and business growth.

Identify and execute improvements in website architecture, content, linking, and other factors to improve organic positions for target keywords on our multi-million URL website.

Assist in making technical SEO recommendations to the development team, based on your assessments in regards to crawling, indexing, sitemap, schema mark-up, etc.

Work closely with the development team to ensure new releases are SEO-friendly.

Help set up link-building initiatives together with colleagues from the marketing department.

Result area 2 – Ensure that as you complete your assignments, you actively consider how they fit into the larger context, making them valuable to various stakeholders and applicable for diverse purposes.

Result area 3 - Clear communication and transfer all deliverables towards the stakeholders within the imposed deadline.

Result area 4 - Be proficient in efficiently analyzing large amounts of data e.g. spreadsheets with the use of different formulas.

KNOWLEDGE, EXPERIENCE AND SKILL

A minimum of four years of experience and knowledge in a dedicated SEO (in-house) role.

Proven track record of increasing organic traffic, through technical and / or content optimizations.

Solid understanding of keyword research, website architecture, content, technical and other factors to improve organic positions for target keywords.

Previous working experience with Screaming Frog, Google Analytics, Google Search Console and Looker Studio. Experience working with Semrush and / or Botify is a plus. In addition to the SEO tools, working experience in CMS platforms like Drupal and / or Acquia is beneficial.

Ability to create, justify, communicate and implement SEO strategies across teams and other stakeholders.

Entry-level awareness of HTML, CSS and JavaScript.

Analytical mind-set with the ability to derive insights from data.

Ability to articulate complex ideas in a clear and concise manner.

Ability to thrive in a dynamic and fast-paced environment.

Willingness to stay updated on industry trends and advancements in marketing technology.

Desired education level : Bachelor

SKILLS

Languages

English

Speaking - Very good

Writing - Very good

WHAT’S IN IT FOR YOU

A family atmosphere , people-centric culture, where your emotional and physical well-being matters.

A company of great colleagues with a global mindset, where you feel welcomed from day one.

A competitive salary , medical insurance for family , retirement benefits

Healthy work – life balance

Internal career opportunities, professional development, including access to LinkedIn Learning and many in-house / external training courses

Job security working for a global company with strong presence & commitment in India.

PEOPLE ARE AT OUR HEART

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

ABOUT TVH

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.