Senior Manager - Performance Marketing

Job Title : Senior Manager - Performance Marketing

Location : Bengaluru

Experience : 5+ Years

Industry : AI Product

Job description :

We are looking for a Performance Marketing professional to join our team. The ideal candidate will be responsible for planning, executing, and optimizing client campaigns across various digital channels. This role involves working closely with both clients and internal teams to drive results through performance-focused marketing Plan and execute digital marketing campaigns across all the paid channels, like Google adwords, facebook, instagram, amazon ads, etc

• Understanding of the key KPI,s mainly CAC, LTV, Retention, ROAS etc for different verticals of business
• Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier
• Monitor and analyze campaign performance data, identify trends, and make recommendations for optimization.
• Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders
• Design, conceptualize & coordinate with the creative team to bring out campaigns based on solid consumer & business insights
• Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels
• Designing experiments to establish the attribution of high reach and impact channels like programmatic, YouTube etc, and evaluating them through relevant KPIs
• Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business Deep interest and discipline in learning the skills required to excel in the role
• Inherent interest in how the internet works & user trends in internet consumption
• Good with numbers; analytical skills involving a data-driven approach to problem-solving
• Proficiency in MS Excel is a great add-on
• A knack for content, copy, and creative areas is a definite plus

ref : iimjobs.com)