Social Media Editor

About Us

The New Indian Express Group is one of India's oldest and largest media houses, founded by the Late Shri Ramnath Goenka. The New Indian Express Group publishes Newspapers and Periodicals in the States of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala, Orissa and the Union Territories of Puducherry, Andaman and Nicobar Islands, Yanam and Lakshadweep. It publishes its newspapers and periodicals from 33 Centres. It also has Marketing Offices in Kolkata, Mumbai and New Delhi.

The Company's publications include English Dailies viz. The New Indian Express and The Morning Standard and Sunday editions The Sunday Express and The Sunday Standard and weekly edition Indulge. The Morning Standard and The Sunday Standard are published in New Delhi. The company also brings out Tamil daily Dinamani and Samakalika Malayalam Varika, a weekly magazine in Malayalam.

The group sites are www.newindianexpress.com , www.dinamani.com , www.edexlive.com , www.samakalikamalayalam.com , www.malayalamvaarika.com , www.kannadaprabha.com , www.indulgexpress.com .

The company is professionally managed, with well-qualified and experienced people in charge of different departments.

The Company's publications are popular and command a large readership.

Job Overview

Job Summary :

The Social Media Editor will be responsible for enhancing kannadaprabha.com's presence on various social media platforms, driving engagement, and growing our online audience. This role demands a creative thinker with a deep understanding of social media trends, audience behaviour, and digital storytelling. The Social Media Editor will collaborate with the editorial team to ensure that our content reaches and resonates with a broader audience.

As a part of our digital team, you will be the voice of KannadaPrabha.com across platforms, engaging with our audience, sharing the latest and crafting compelling content that resonates with the viewers.

Key Responsibilities :

Content Strategy & Management :

Develop and execute a comprehensive social media strategy aligned with the editorial goals of The New Indian Express.

Curate, create, and schedule engaging content across all social media platforms, including

Facebook, Twitter, Instagram, , and YouTube.

Collaborate with the editorial team to repurpose and promote news articles, opinion pieces, and multimedia content.

Audience Engagement :

Monitor social media channels for trending topics, breaking news, and reader engagement.

Respond to comments, messages, and mentions in a timely and professional manner.

Foster a community around The New Indian Express’s social media presence, encouraging reader interaction and feedback.

Analytics & Reporting :

Track and analyze key social media metrics, including engagement rates, follower growth, and traffic to the website.

Prepare regular reports on social media performance and provide actionable insights to the editorial team.

Use data-driven approaches to optimize content and posting strategies.

Brand Voice & Compliance :

Maintain a consistent brand voice across all social media platforms.

Ensure all content is in compliance with journalistic standards and ethical guidelines.

Stay updated on the latest social media policies and platform changes.

Collaboration & Innovation :

Work closely with the design and video teams to produce high-quality visuals and multimedia content for social media.

Explore and implement new tools and technologies to enhance The New Indian Express’s social media presence.

Lead social media campaigns around special events, investigative stories, or exclusive interviews.

Qualifications :

Bachelor’s degree in Journalism, Mass Communication, Marketing, or a related field.

3-5 years of experience in social media management, preferably within the news / media industry.

Strong writing and editing skills, with a keen eye for detail.

Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.

Knowledge of SEO best practices and web traffic metrics.

Ability to work in a fast-paced environment and handle multiple projects simultaneously.

Familiarity with analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics, etc.

Creative thinking with a strong sense of newsworthiness and timing.

Preferred Skills :

Experience in digital journalism and content creation.

Video editing and graphic design skills.

Understanding of India’s media landscape and audience preferences.

Fluency in Kannada ; knowledge of other Indian languages is a plus.

Strong writing and communication skills.

Experience in social media management (experience in media / entertainment is a plus).

Creativity and an eye for detail.

What We Offer

Opportunity to work in a dynamic and fast-paced environment.

Chance to contribute to a leading media organization.