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SEM Specialist
Aptech LtdMumbai, IN30+ days ago
Job descriptionThe candidate is required to have hands-on experience managing platforms such as Google Ads, Facebook, the GDN, and Email Marketing for lead generation. Well-versed with one of the following web analytics solutions such as Google Analytics, Adobe Analytics, or Microsoft Clarity. Experience in conversion optimization techniques a plus. Have a flair to optimize lead generation campaign with keen focus on CPC, CPL and CPA metrics. Thorough understanding of digital marketing tags – Google Conversion tracking tags, Facebook Pixel, LinkedIn Insights tag, Google Analytics tag, and remarketing tags. Exposure from EdTech platform preferred.
Brief Job Description :
- Own lead generation activities across Google Search, GDN, Social Media & Email Marketing.
- Identify lead generation and optimization opportunities across digital channels and platforms.
- Plan and execute digital marketing campaigns that leads to acquisitions through improved web site traffic, conversions, and ultimately revenue.
- Explore new developments in the digital landscape and find ways to effectively market the products.
- Measure and report on performance of all digital marketing campaigns.
- Assist with brainstorming new and creative campaigns to align with brand goals and expectations.
Desired Candidate Profile :
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Specialist • Mumbai, IN
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