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SEM Specialist

SEM Specialist

Aptech LtdMumbai, IN
30+ days ago
Job description

Brief Job Description :

  • Own lead generation activities across Google Search, GDN, Social Media & Email Marketing.
  • Identify lead generation and optimization opportunities across digital channels and platforms.
  • Plan and execute digital marketing campaigns that leads to acquisitions through improved web site traffic, conversions, and ultimately revenue.
  • Explore new developments in the digital landscape and find ways to effectively market the products.
  • Measure and report on performance of all digital marketing campaigns.
  • Assist with brainstorming new and creative campaigns to align with brand goals and expectations.

Desired Candidate Profile :

  • The candidate is required to have hands-on experience managing platforms such as Google Ads, Facebook, the GDN, and Email Marketing for lead generation.
  • Well-versed with one of the following web analytics solutions such as Google Analytics, Adobe Analytics, or Microsoft Clarity.
  • Experience in conversion optimization techniques a plus.
  • Have a flair to optimize lead generation campaign with keen focus on CPC, CPL and CPA metrics.
  • Thorough understanding of digital marketing tags – Google Conversion tracking tags, Facebook Pixel, LinkedIn Insights tag, Google Analytics tag, and remarketing tags.
  • Exposure from EdTech platform preferred.
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    Specialist • Mumbai, IN

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