Social Media Manager - Organic GrowthConfidential • Pune, India

Social Media Manager - Organic Growth

Confidential • Pune, India

30+ days ago

Job description

Location : Pune Type : Full-time Mode : On-site

Focus : Organic growth, Instagram branding, showcasing innovation

About ALIV

ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP / PRFM , and Autologous Cell Therapy . We make advanced, preventive care simple and trustworthy for Indian audiences.

Role Summary

Own ALIV's organic Instagram strategy and execution end-to-end. Build a distinct brand voice, grow reach and engagement, and showcase innovation (science, safety, outcomes—ethically and simply).

Key Responsibilities

Strategy & Calendar : Define IG content pillars, weekly / monthly calendars, and posting cadence (Reels, carousels, Stories, Lives).
Brand & Storytelling : Turn medical inputs into clear, relatable posts (myths vs facts, safety / SOPs, founder voice, clinic BTS, case learnings de-identified).
Creation & Production : Write hooks / captions; script Reels; shoot / brief shoots; edit short videos; design carousels (Canva / Adobe / CapCut).
Innovation Showcasing : Highlight protocols, hygiene, approvals / ethics, and patient experience (with consent) in patient-friendly language.
Community Management : Own comments / DMs with SOPs; escalate medical queries to clinicians; build UGC / testimonial pipelines (consent-first).
Collaborations : Manage organic creator / doctor / KOL collabs; coordinate Lives / webinars; track outcomes.
Analytics & Iteration : Track IG Insights / GA4 / UTMs; A / B test hooks, formats, thumbnails; refine weekly.
Compliance : Follow medical review workflow; responsible claims, before / after norms, privacy and consent.

Must-Have Skills

3–5 years in organic social; proven Instagram growth and engagement results.

Strong copywriting for Indian audiences (English + Hindi / Marathi or local); crisp hooks and clear CTAs.

Hands-on Reels production & editing; carousel design basics.

Comfortable turning medical notes into simple, accurate content.

Tools : Meta Business Suite , IG Insights, GA4 / UTMs , Canva / Adobe / CapCut, Google Workspace.

Good to Have : Healthcare / wellness experience, basic SEO for social, newsletter / blog repurposing, managing creators / freelancers, studio shoot coordination.

KPIs (Organic)

Engagement rate , saves, shares

Non-paid reach & follower growth

Profile visits → DMs / website clicks (tracked via UTMs)

Content cadence & brand consistency

Positive mentions, DM response time, community health

90-Day Outcomes

30 days : Audit + positioning / voice guide; IG playbook; baseline dashboards; content calendar live.

60 days : 2–3 repeatable Reel formats; UGC / consent pipeline; collab calendar; weekly analytics ritual.

90 days : Measurable lift in organic ER and profile→DMs ; case study on what's working; v1 brand style kit for IG.

Sample Content Pillars (Instagram)

Therapy 101 : IV, PRP / PRFM, Autologous Cell Therapy—explained simply

Safety & SOPs : Hygiene, consent, ethics, approvals (education-first)

Founders' Voice : Opinions, de-identified learnings, awards, media

Innovation & BTS : Lab / process peeks, FAQs, 'how it works' animations

Lifestyle & Prevention : Checklists, habit tips, myth-busting

Community : Patient journey (with consent), events, webinars, camps

What We Offer

Clear medical review pipeline and training on ALIV protocols

Creative ownership with data-driven decisions

Growth path to Senior SMM / Brand & Community Lead

Skills Required

Canva, UTMS, Editing, Adobe, Copywriting

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Social Media Manager • Pune, India

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