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Digital Collections - Campaign Analyst
Digital Collections - Campaign AnalystConfidential • Noida, India
Digital Collections - Campaign Analyst

Digital Collections - Campaign Analyst

Confidential • Noida, India
25 days ago
Job description

Job Title : Digital Collections Team Leader (TL) Department : Collections / Digital Strategy Reports to : Digital Collections Manager / Assistant Manager Experience : 3-4 years in a relevant field, with a strong preference for experience in digital collections or digital marketing / campaign management.

Job Summary : The Digital Collections Team Leader is responsible for managing and motivating a team of digital collections specialists to achieve performance targets. This role involves developing and executing digital collections strategies, analyzing campaign performance, and ensuring a positive customer experience. The ideal candidate will have a strong understanding of digital marketing channels, excellent analytical skills, and a proven ability to lead a team. While direct collections experience is a plus, candidates with a strong background in digital campaign management and client handling are highly encouraged to apply.

Key Responsibilities :

  • Team Leadership & Management :

o Lead, mentor, and coach a team of digital collections agents to meet and exceed key performance indicators (KPIs).

o Conduct regular performance reviews and provide constructive feedback.

o Foster a positive and high-performance work environment.

o Monitor team performance, ensuring adherence to quality standards and compliance protocols.

  • Digital Collections Strategy & Execution :
  • o Develop and implement effective digital collections campaigns across various channels such as email, SMS, social media, and chat.

    o Analyze campaign data to identify trends, optimize strategies, and improve recovery rates.

    o Utilize data analytics to segment customer portfolios and tailor communication strategies.

    o Collaborate with the analytics team to build and refine digital collections models.

  • Data Analysis & Reporting :
  • o Demonstrate strong proficiency in Microsoft Excel to track team performance, analyze campaign results, and create comprehensive reports.

    o Prepare and present regular performance reports using PowerPoint for senior management and clients.

    o Analyze data to identify opportunities for process improvements and strategic enhancements.

  • Client & Stakeholder Management :
  • o Serve as a key point of contact for clients, handling inquiries and providing regular updates on collection performance.

    o Build and maintain strong relationships with internal and external stakeholders.

    o Present performance insights and strategic recommendations to clients in a clear and compelling manner.

  • Process Improvement & Compliance :
  • o Identify and implement process efficiencies to streamline digital collections operations.

    o Ensure all collections activities comply with regulatory requirements and company policies.

    o Stay updated with industry trends and best practices in digital collections and customer engagement.

    Required Skills and Qualifications :

  • Bachelor's degree in Business, Marketing, Finance, or a related field.
  • 3-5 years of professional experience, with a strong preference for a background in digital marketing, campaign management, or collections.
  • Proven experience leading a team.
  • Excellent analytical skills with a strong proficiency in Microsoft Excel (VLOOKUP, Pivot Tables, advanced formulas).
  • Proficiency in creating compelling presentations using PowerPoint.
  • Exceptional communication and interpersonal skills.
  • Skills Required

    Email, Social Media, Powerpoint, Chat, Sms, Data Analytics, Microsoft Excel

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    Campaign Analyst • Noida, India

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