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General Manager Marketing
Mayfair HousingMumbai, Maharashtra, India16 days ago
Job descriptionTraining, and developing team members to ensure they have the necessary skills and expertise Providing guidance and direction to team members to ensure they are working towards common goals and objectives Managing team performance and providing feedback and coaching to team members Collaborating with other team leaders and managers to ensure alignment and coordination across teams Collaborating with architect and construction teams to ensure effective product launches and promotions. Working with CRM / Sales / Possession teams to ensure effective sales and retention strategies Collaborating with finance teams to ensure effective budgeting, forecasting & payments. Conducting customer surveys to understand customer needs and preferences. Analyses competitor activity and market trends to identify opportunities and threats. Conducting market analysis and research to identify new business opportunities Developing and maintaining market intelligence reports and dashboards Developing and managing marketing budgets and forecasts Analyses and reporting on marketing performance metrics to inform future marketing strategies Collaborating with finance teams to ensure effective budgeting and forecasting Identifying and mitigating financial risks and opportunities Devising brand SOP and maintaining brand guidelines and standards Ensuring effective brand management through right PR, communication & creative. Collaborating with cross-functional teams to ensure brand consistency and integrity Identifying and mitigating brand risks and opportunities Developing and executing digital marketing plans and budgets Collaborating with cross-functional teams to ensure alignment and coordination of digital marketing efforts Analyses and reporting on digital marketing performance metrics to inform future digital marketing strategies Identifying and mitigating digital marketing risks and opportunities Working with sales teams to develop and enhance the customer experience in sales lounge. Analyses and reporting on sales performance metrics to inform future sales support strategies Identifying and mitigating sales risks and opportunities Analyzing and reporting on marketing performance metrics, such as website traffic and engagement, social media engagement, and lead generation and conversion rates, etc. Collaborating with cross-functional teams to ensure alignment and coordination of marketing efforts Identifying and mitigating marketing risks and opportunities Developing and maintaining marketing performance dashboards and reports for monthly reporting. Participating in industry conferences and events Reading industry publications and reports Collaborating with industry peers and thought leaders Identifying and mitigating industry risks and opportunities Develop annual marketing plans aligned with business objectives Ensure integration of marketing initiatives across all business units Deliver marketing initiatives that directly contribute to revenue targets Develop and manage annual marketing budget Allocate resources efficiently across campaigns and channels Track and report on marketing spend vs. performance Achieve or exceed ROI targets for marketing investments Identify cost optimization opportunities without sacrificing quality Establish and maintain brand guidelines and messaging frameworks Ensure brand consistency across all touchpoints and campaigns Measure and grow brand awareness, consideration, and preference Develop brand evolution strategies to maintain relevance Oversee campaign planning, execution, and measurement Ensure campaigns deliver against lead generation targets Drive continuous improvement in campaign performance Implement A / B testing frameworks to optimize messaging Achieve targeted customer acquisition and retention goals Drive digital transformation of marketing strategies Optimize digital channel mix and resource allocation Improve website traffic, engagement, and conversion metrics Ensure SEO / SEM performance meets or exceeds targets Develop and optimize content marketing performance Establish marketing analytics frameworks and dashboards Drive data-informed optimization of marketing activities Utilize customer data to improve targeting and personalization Drive new product marketing initiatives Identify and develop new market opportunities Test and scale innovative marketing approaches Lead market entry strategies for new segments Oversee and manage partnerships with external agencies, vendors, and consultants to drive marketing initiatives Ensure effective communication, coordination, and alignment of agency work with business objectives Evaluate agency performance, provide feedback, and optimize agency partnerships to achieve marketing goals Identify and mitigate agency-related risks and opportunities to ensure successful marketing outcomes. Develop and execute strategic partnerships with key channel partners and alliances to drive business growth and expand market reach Collaborate with cross-functional teams to ensure alignment and effective execution of partner strategies Manage and optimize partner relationships to achieve marketing and sales objectives Identify and leverage new partnership opportunities to drive revenue growth and market growth. CEO / MD / Directors Sales and Marketing Team Customer Service Team Customers Partners and vendors Competitors Industry associations Industry analysts Researchers Media and press Professional associations and networks MBA or master’s degree in marketing or related field. Marketing principles, practices, and techniques, including digital marketing, brand management, and market research. Strong leadership and management skills. Excellent communication and interpersonal skills. Strategic thinking and problem-solving skills. Ability to drive innovation and creativity in marketing strategies and tactics. Collaborative and team-oriented mindset. Ability to analyze and interpret data to inform marketing decisions. Minimum 15-20 years of experience in marketing, with at least 10 years in a leadership role. Proven track record in marketing, with a focus on digital marketing, brand management, and team leadership. Strategic thinking and leadership. Excellent communication and interpersonal skills. Strong problem-solving and analytical skills. Ability to drive innovation and growth. Collaborative and team-oriented mindset. Ability to manage complexity and ambiguity.
1. Develop and Execute Marketing Strategies
- Conducting market research and analysis to device marketing strategies and tactics
- Analyzing competitor activity and market trends to identify opportunities and threats in micro markets.
- Developing and executing marketing plans and budgets to achieve business objectives
- Working with sales teams to develop and execute sales support materials and programs.
2. Lead and Manage the Marketing Team
3. Collaborate with Cross-Functional Teams
4. Conduct Market Research and Analysis
5. Develop and Manage Marketing Budgets
6. Ensure Brand Consistency and Integrity
7. Develop and Execute Digital Marketing Strategies
8. Collaborate with Sales Teams
9. Analyze and Report on Marketing Performance Metrics
10. Stay Up to Date with Industry Trends and Developments
11. Strategic Marketing Leadership
12. Budget Management & ROI
13. Brand Management
14. Campaign Effectiveness
15. Digital Marketing Excellence
16. Data-Driven Decision Making
17. Innovation & Growth Initiatives
18. Agency Management & Oversight
19. Develop and manage strategic partnerships with channel partners
Key Performance Indicator
1. Brand awareness and reputation
2. Website traffic and engagement
3. Social media engagement and followers
4. Lead generation and conversion rates
5. Sales revenue and growth
6. Customer satisfaction and retention
7. Marketing return on investment (ROI)
8. Team performance and development
9. Market share and competitiveness
10. Innovation and creativity in marketing strategies and tactics
Key Stake Holders to manage
Internal Stakeholders
External Stakeholders
Other Stakeholders
Qualification
Knowledge
Skills
Experience
Industry
Real Estate Experience Mandatory
Key Behavioral Competencies
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Manager Marketing • Mumbai, Maharashtra, India
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