NxtWave - Head - Marketing

Head - NxtWave

NxtWave is one of India's fastest-growing ed-tech startups, revolutionizing the 21st-century job market. NxtWave is transforming youth into highly skilled tech professionals through its CCBP 4.0 programs, regardless of their educational background.

NxtWave is founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay) and Anupam Pedarla (IIT Kharagpur). Supported by Orios Ventures, Better Capital, and Marquee Angels, NxtWave raised $33 million in 2023 from Greater Pacific Capital.

As an official partner for NSDC (under the Ministry of Skill Development & Entrepreneurship, Govt. of India) and recognized by NASSCOM, NxtWave has earned a reputation for excellence.

Some of its prestigious recognitions include :

Technology Pioneer 2024 by the World Economic Forum, one of only 100 startups chosen globally

Startup Spotlight Award of the Year' by T-Hub in 2023

Best Tech Skilling EdTech Startup of the Year 2022' by Times Business Awards

The Greatest Brand in Education' in a research-based listing by URS Media

NxtWave Founders Anupam Pedarla and Sashank Gujjula were honoured in the 2024 Forbes India 30 Under 30 for their contributions to tech education.

NxtWave breaks learning barriers by offering vernacular content for better comprehension and retention. NxtWave now has paid subscribers from 650+ districts across India. Its learners are hired by over 2000+ companies including Amazon, Accenture, IBM, Bank of America, TCS, Deloitte and more. Know more about NxtWave : https : / / www.ccbp.in

Job Description :

We are looking for an ambitious and outcome-oriented Head of Marketing to lead marketing for a new initiative, this will be focused on fresh graduates across domains. You will be responsible for building and executing the complete marketing strategy to drive awareness, lead generation, and enrollment growth for this high-impact initiative.

You'll lead cross-functional teams spanning performance marketing, content, brand, and offline to ensure new initiative becomes the go-to choice for freshers looking for job-oriented training.

Key Responsibilities :

• Design and own the full-funnel marketing strategy for new initiatives to scale reach and enrollments.
• Build and lead a high-performance team across performance marketing, influencers, content, and offline execution.
• Drive large-scale paid campaigns across digital platforms (Meta, Google, YouTube, etc.) with strong ROI.
• Build brand trust and recall among freshers and their parents across Tier 2 and Tier 3 cities.
• Lead vernacular marketing initiatives to improve accessibility and conversion.
• Partner with creators, influencers, and career coaches to build credibility and generate high-quality leads.
• Conceptualize and run offline marketing campaigns-college activations, seminars, banners, etc.-to penetrate regional markets.
• Own marketing analytics, CAC, conversion funnels, and cost-effective scale-up.
• Collaborate closely with sales and operations to align messaging, timing, and targeting for maximum impact.
• Continuously optimize campaigns based on data, market trends, and learner 8-12 years of experience in marketing, with at least 2+ years in a leadership role.
• Proven experience in high-volume B2C or D2C marketing targeting youth or freshers.
• Strong track record in digital performance marketing and lead generation at scale.
• Ability to think strategically while executing tactically in a fast-paced environment.
• Demonstrated experience in building regional / vernacular campaigns and creator partnerships.
• Deep understanding of lower-funnel conversion metrics and CAC optimization.
• Hands-on experience working with marketing automation, attribution, and analytics Experience in running integrated marketing campaigns across performance, brand, and influencer channels.
• Strong leadership and cross-functional collaboration skills.
• High ownership, bias for action, and strong analytical thinking.
• Ability to operate in a fast-scaling, metrics-driven environment.
• Deep understanding of youth behavior and aspirational Experience in EdTech, skilling, test prep, or placement-focused products.
• Regional marketing experience across India.
• Prior exposure to offline events, roadshows, or college activations.
• Familiarity with tools like GA4, Meta Ads Manager, Google Ads, and CRM systems.

Job Overview :

Work Location : Hyderabad (On-site)

Working Days : 6 days

Work Timing : 10 AM - 7 PM

ref : iimjobs.com)