Marketing and Branding Manager

Company Description

Minaions is India’s leading AI SaaS platform designed to automate the end-to-end government tendering process. Tailored for corporate tendering teams, consultants, and public sector agencies, Minaions reduces manual effort, improves bid success, and minimizes compliance risks through intelligent automation. Our platform offers AI-powered tender discovery, automated eligibility and risk analysis, and compliance-focused document creation. Minaions serves large enterprises, MSMEs, startups, and tender professionals, enhancing efficiency and accuracy in public procurement processes. Based in India, we provide cutting-edge solutions to simplify complex workflows and accelerate success in the government tendering space.

Role Description

This is a full-time role for a Marketing and Branding Manager, based in Gurgaon. The candidate will oversee the development and execution of marketing strategies to elevate Minaions' brand presence and enhance customer engagement. Key responsibilities include creating and managing branding campaigns, developing marketing content, overseeing social media presence, executing digital marketing strategies, and tracking campaign performance metrics. Collaboration with cross-functional teams to ensure brand alignment and consistency will be a critical aspect of this role.

Qualifications

• Strong skills in Branding, Marketing Strategy, and Campaign Management
• Proficiency in Digital Marketing and Social Media Management
• Content Development and Copywriting expertise
• Experience in Analyzing Campaign Performance and Generating Insights
• Project Management and Team Collaboration skills
• Familiarity with tools such as Google Analytics, SEO strategies, and design software is advantageous
• Proven ability to develop innovative marketing strategies and execute them successfully
• Bachelor’s degree in Marketing, Communications, Business, or a related field

Additional Information

5–7 Years in Digital + Offline Marketing

Strong leadership & project management skills

Experience managing multi-channel campaigns

What We Offer : Hybrid Work

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