ASO Specialist – Play Store Growth Expert

Company Description

Shuru App is transforming the way communities in India connect, collaborate, and grow. With over 6 lakh locations across India, Shuru creates a powerful digital space for citizens to share, solve, and build stronger neighborhoods. The app allows users to post, advertise, and engage with their local community like never before, fostering a sense of unity and cooperation.

NOTE : We are looking for a Specialist who has grown app downloads to millions organically — no ad spend, just pure optimization magic.

What You’ll Do

• Own and execute our entire ASO strategy for Google Play Store.
• Conduct deep keyword research and competitor analysis to maximize visibility and discoverability.
• Optimize app title, short description, long description, icon, screenshots, feature graphics, and tags.
• Perform regular A / B testing on creative assets to improve conversion rates.
• Monitor performance metrics (downloads, rankings, retention, reviews) and continuously iterate for improvement.
• Stay on top of the latest Play Store algorithm updates and ASO trends.
• Work closely with design, product, and marketing teams to align efforts.

What We’re Looking For

Nice to Have

Why Work With Us