CRM Marketing Automation Specialist

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

About the Role and Team

The Knot Worldwide is looking for a passionate Marketing CRM Automation and Salesforce Marketing Cloud Expert who will be at the heart of creating and executing dynamic customer journeys, campaigns, and best in class automation across all CRM touchpoints to include email, push, SMS and in-app messaging for multiple brands (The Knot and Wedding Wire). The right candidate will be hands-on in the marketing platform (Salesforce Marketing Cloud) and needs to have the technical capacity to modify HTML email code, develop email, push notifications, In-app modal and SMS templates and messages, segment data (SQL), and set up tracking for proper attribution. This role is a great fit for someone with a marketing mindset who has the technical know-how to create sophisticated personalized communications.

This is your chance to turn data into business opportunities, while collaborating with a fun and forward-thinking team to make sure we are building personalized and automated journeys for our couples to guide their wedding planning experience with TKWW.

Responsibilities :

Successful Candidates have :