Lead the digital marketing team to achieve business and client objectives.
Serve as the primary point of contact for clients, offering strategic consultation and support.
Plan, launch, and manage digital advertising campaigns across platforms including Google Ads and Meta (Facebook / Instagram) Ads.
Design and implement comprehensive digital marketing strategies aligned with client goals.
Develop and execute content strategies across web, social media, and other digital channels.
Set up and manage marketing automation workflows for nurturing leads and enhancing engagement.
Create and optimize landing pages and lead generation forms.
Analyze campaign performance data to generate actionable insights and optimize for maximum ROI.
Report campaign results and performance metrics to clients regularly.
Coordinate with third-party vendors, freelancers, or agencies as needed.
Continuously evaluate and improve internal processes for better efficiency and Minimum 2 years of hands-on experience in digital marketing with a proven track record of success.
Experience managing and mentoring a team of digital marketers.
Strong client communication and relationship management skills.
Proven experience in lead conversion, especially through voice-based engagement or calling.
Proficiency in Google Ads, Meta Ads, and marketing automation tools (e.g., HubSpot, Mailchimp, ActiveCampaign, etc.).
Solid understanding of performance marketing metrics and web analytics tools.
Excellent analytical, problem-solving, and organizational skills.
ref : iimjobs.com)
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Performance Marketing Specialist • Bangalore, India
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