Marketing Automation Specialist

We are seeking a talented and data-driven Salesforce and Marketing Automation (Pardot) Specialist to join our dynamic team and help us optimize our marketing efforts. You will play a crucial role in managing and developing our Salesforce platform and the built in Pardot tools to support our brand. You will be responsible for developing and executing strategies that enhance customer engagement, streamline marketing processes, and drive sales growth. You will collaborate with cross-functional teams to ensure data integrity, optimize workflows, and support marketing campaigns.

Key Responsibilities

• Marketing Automation : Oversee the implementation and optimization of marketing automation tool (Pardot Advanced) including landing pages, email campaigns, forms, events, webinars, segmentation lists and data mapping. Design, execute, and monitor email marketing campaigns, nurturing programs, and customer journeys. Identify trends and opportunities for improved open, click-through and conversion rates also monitoring email deliverability. Manage and maintain automation rules, segment and target audiences with dynamic lists, and provide data insights to improve campaign effectiveness. Track, analyze and report on campaign performance and lead scoring model and provide actionable recommendations for improvement to improve ROI. Create dashboards and reports for easy campaign analysis and ROI evaluation. Troubleshoot technical issues and maintain various integration points with other marketing technology platforms.
• CRM Management : Manage lead upload and overall database. Conduct regular data audits to ensure data quality and accuracy. Support move from D365 to Salesforce. Set up integration between Salesforce and Pardot. Administer and optimize the Salesforce CRM platform. Develop and maintain reports and dashboards to track key performance metrics.

Training and Support :

Qualifications and Experience