SleepyCat - Manager - Performance Marketing

Job Summary :

We are looking for a dynamic Performance Marketing Lead to join our team. The ideal candidate will be responsible for driving the website's revenue growth through various digital marketing channels. They will develop, implement, and manage campaigns with a focus on ROI, optimizing performance to meet the company's revenue targets.

Key Responsibilities :

• Revenue Growth : Own and drive the website's revenue targets through paid media strategies and optimization techniques.
• Digital Campaign Management : Plan, execute, and optimize digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, and other paid media channels.
• SEO & SEM : Lead search engine marketing and optimize campaigns for the best performance and conversion rates.
• Data Analysis : Analyze performance data, identify trends, and provide actionable insights to enhance campaign performance and maximize ROI.
• A / B Testing : Conduct A / B tests on ad creatives, landing pages, and campaign structures to improve engagement and conversion rates.
• Budget Management : Manage and allocate the marketing budget efficiently to ensure maximum return on ad spend (ROAS).
• Collaboration : Work closely with the content, design, and product teams to ensure campaign consistency and effectiveness.
• Customer Insights : Understand the target audience and customer journey to create personalized experiences that drive conversions.
• Reporting : Create and present weekly and monthly performance reports, highlighting key metrics and growth opportunities.
• Industry Trends : Stay updated with the latest trends and best practices in digital marketing and performance optimization.

ref : iimjobs.com)