Performance Marketing Specialist

Job Title : Marketing Specialist Performance Marketing

Location : Connaught place

Experience Required : 2 3 Years

Industry Preference : Bonus if experienced in Health Wellness or Nutraceutical Brands

About the Role :

We are seeking a Performance Marketing Specialist with a proven track record in executing and optimizing paid digital campaigns across platforms. If youre data-driven results-oriented and have a strong grasp of consumer psychology especially in the wellness or D2C space this role is for you.

Key Responsibilities :

Plan execute and optimize performance marketing campaigns across Meta Ads (Facebook & Instagram) Google Ads Programmatic platforms and other digital channels

Analyze and report on key metrics such as ROAS CAC AOV LTV CPC CPM and ACOS

Drive e-commerce sales conversion funnel optimization and customer retention strategies

Collaborate with content design and tech teams to ensure campaign goals are met

Manage budgets and scale campaigns efficiently based on performance data

Continuously test learn and iterate creatives audiences and channels

Utilize tools like Google Analytics Meta Business Suite and other reporting dashboards for campaign insights

Requirements

Key Requirements :

2 3 years of hands-on experience running paid marketing campaigns

Deep understanding of performance metrics : ROAS CAC LTV AOV CPC CPM

Strong analytical skills and a love for data-driven decision making

Experience in SEO retention marketing and building performance funnels

Bonus : Prior experience with wellness health or nutraceutical D2C brands

Familiarity with consumer behavior and buying psychology in the online space

Benefits

Why Join Us

Be part of a data-obsessed high-impact marketing team

Opportunity to work on fast-scaling e-commerce brands

Ownership autonomy and real impact on business growth

Key Requirements : 2 3 years of hands-on experience running paid marketing campaigns Deep understanding of performance metrics : ROAS, CAC, LTV, AOV, CPC, CPM Strong analytical skills and a love for data-driven decision making Experience in SEO, retention marketing, and building performance funnels Bonus : Prior experience with wellness, health, or nutraceutical D2C brands Familiarity with consumer behavior and buying psychology in the online space

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full Time

Experience : years

Vacancy : 1