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SabPaisa - Associate - Performance Marketing

SabPaisa - Associate - Performance Marketing

SabPaisaDelhi, India
30+ days ago
Job description

About the role :

  • We are seeking an analytical and results-driven Performance Marketing Associate to join our team and lead our paid marketing initiatives.
  • In this role, you will be responsible for planning, executing, and optimizing paid acquisition campaigns across multiple channels-especially Google Ads and Meta Ads-to generate high-quality leads and drive growth.
  • You'll work closely with internal teams and vendors to ensure that campaigns meet performance goals, maintain an efficient CAC, and deliver a high return on investment (ROI).
  • Key focuses include lead generation (lead gen), campaign management, performance tracking, and continuous optimization using data-backed insights.

Key Responsibilities :

  • Plan and execute all digital acquisition activities using ad platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic advertising, etc.
  • Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
  • Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
  • Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
  • Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
  • Creation of landing pages, and CRO.
  • Handling tag manager, Google Analytics and all related tools.
  • Qualifications :

  • Degree (or higher) in any related field with a strong quantitative background.
  • Proven working experience in digital marketing (3-5 years), and extensive experience in managing in-house digital performance marketing at SAAS companies is preferable.
  • Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads and Native Ads.
  • Have experience in managing Ad Networks for acquisition campaigns.
  • Have a basic understanding of organic acquisition such as SEO.
  • Experience in setting up tags / lading pages for campaign set-up and tracking purposes.
  • About Company :

  • SabPaisa (SRS Live Technologies) is an RBI Authorised Payment Aggregator.
  • Founded in 2016 with headquarters in New Delhi, a corporate office in Kolkata, and regional offices across the country, it is a rapidly advancing fintech company.
  • SabPaisa is dedicated to providing simplified payment solutions, offering customizable options tailored to the client's unique needs.
  • ref : iimjobs.com)

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