JOB TITLE : Brand : Brand Consultant - Real Estate
QUALIFICATION : MBA Marketing (3-7 years of Brand Management experience)
INDUSTRY : REAL ESTATE
LOCATION : HYDERABAD FULL-TIME POSITIONS
NO OPTION FOR WORK FROM HOME / FLEXI WORKING
EXPERIENCE
Brand Analyst : Min 3-4 years
SKILLS :
- Must possess strong analytical, problem-solving and project management skills.
- Should have sufficient computer proficiency.
- Should be a good presenter with good command over written and spoken English
- Prioritize projects with little supervision and meet tight deadlines.
JOB DESCRIPTION
Performing market analysis and analyzing research findingsCreate marketing campaigns based on market and consumer insightsCreating Annual Marketing Plan and ensuring the implementation of the same.Regular end-consumer interactions and documentationRegular competition analysis to keep tabs on the competition’s communication andpromotions.
Driving / guiding external creative / advertising / website agencies (online & offline) with theright brief and insights
Conducting and collecting product feedback from trade partners end-consumers andrelaying the information in a consumable manner to the management.
Be the single point of contact for all data, by collecting data and information from client,libraries and other sources
Spearheading offline activations (eg : parks, malls, residential communities, etc.) byworking with agencies and client teams.
Provide insights on the on-ground activities done by the competitionProactively keep tabs on new product launches and category innovationsMaintain a rapport with sales team, trade partners, to gain more insights into consumersentiments.
Conduct periodic market visits.Constantly keep an eye out for newer promotional avenues.Interviewing clients, customers, competitors and working with client in a teamenvironment
Communicating team findings and ideas to the clientParticipating in and leading brainstorming sessionsDeveloping and testing hypothesis about clients’ issuesMeeting with team members to develop work plans and lay out project strategyPlanning and conducting online and field research at client site and in marketBEHAVIOURAL TRAITS
Self-starter and pro-activeExhibit willingness to resolve problems.Flair for dealing with people