Head of Marketing Communications, India

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.

Shark Ninja is expanding our APAC business and scaling it rapidly. Our two brands, Shark, and Ninja, have enjoyed unprecedented growth in the past 5 years, driven mainly by the very strong innovation pipeline on both brands. Given this success in our existing markets, Shark Ninja has embarked on a bold plan for growing APAC business, in which India plays a critical role. We have taken over this market from our distributors, so that we can run them directly and drive strong growth, behind innovation and investments.

As we continue to grow, we are looking for a Head of Marketing Communications to join our team. This role will be based in Bengaluru, India.

Position Overview :

SharkNinja APAC is looking for a passionate and strategic Head of Marketing Communications to join our growing India team. In this role, you will be the voice of the Shark and Ninja brands, responsible for developing and executing impactful consumer marketing strategies across digital, media, PR, and retail channels. This is a unique opportunity to shape the brand presence in one of our most exciting and fast-evolving markets, while collaborating with global teams and local partners. If you thrive in a fast-paced, entrepreneurial environment and are excited to build two category-leading brands in India, we’d love to hear from you.

Here are some of the EXCITING things you will get to do :

• Lead the India marketing communications strategy across Shark and Ninja brands - from media planning and buying to digital, social, PR, and consumer promotions.
• Drive integrated marketing campaigns to support multiple product launches each year, ensuring local relevance while maintaining global brand integrity.
• Collaborate closely with global marketing teams (US, UK, Japan, and APAC) to adapt and localize global strategies and assets for the Indian consumer.
• Define local creative asset requirements and work with the global creative team to deliver high-impact, timely content tailored for India’s digital-first consumers.
• Work with our distributor and cross-functional partners to align marketing with sales strategies, ensuring seamless execution across retail and e-commerce channels.
• Partner with top-tier marketing agencies across media, PR, trade, digital, and sponsorship to execute campaigns that drive measurable results.
• Build influencer and partnership strategies to expand brand reach and create meaningful connections with new and existing audiences.
• Deeply understand the Indian consumer and home—be embedded in insights and research to inform messaging, positioning, and campaign effectiveness.
• Manage the annual budget, ensuring effective investment that maximizes ROI and supports business objectives.
• Track, measure, and report campaign performance, identifying key opportunities for optimization and continuous improvement.
• Contribute to long-term brand building and new product development, ensuring the Shark and Ninja brands remain at the forefront of innovation and relevance in India.
• While this role starts as an individual contributor, you will have the opportunity to build and lead a team as the business scales in India.
• Occasional international travel may be required to collaborate with regional teams and align on global strategies.

Required Skills and Qualifications :

We are a global leading provider of high-quality, innovative small household appliances with the aspiration to improve the quality of everyday life at homes around the world through revolutionary innovation and design-driven smart home products.

Our SharkNinja APAC business is scaling rapidly. The two brands, Shark and Ninja, have enjoyed unprecedented growth in the past 5 years, driven mainly by the very strong innovation pipeline on both brands.

Your role in leading our success drivers & representing our unique mindset :

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