We are seeking an experienced and visionary Head of Digital Marketing to lead the digital marketing efforts for a large hospital system in India.
The Head of Digital Marketing will be responsible for driving digital patient engagement, marketing automation, and consumer-centric digital transformation across the organization. The role will focus on leveraging digital channels to enhance patient acquisition, optimize conversion funnels, and improve overall customer experience.
Requirements
Key Responsibilities :
1. Digital Strategy & Consumer Engagement
- Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring strong funnel conversion.
- Enhance patient experience through data-driven engagement strategies, including website, mobile app, and contact center integration.
- Develop and execute performance marketing strategies across paid, owned, and earned media.
- Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement.
2. Martech & Data-Driven Decision Making
Own the marketing automation ecosystem, leveraging SFMC (Salesforce Marketing Cloud) for targeted patient engagement.Optimize lead generation, customer segmentation, and personalized digital interactions.Implement analytics frameworks to measure and improve digital campaign performance.3. Innovation & Transformation Initiatives
Lead transformation projects such as shared services and ERM-driven admissions automation.Partner with L&D to upskill teams and build a digital-first culture.4. Cross-Functional Collaboration
Work closely with PRM, Contact Centre, and Clinical teams to align digital initiatives with organizational goals.Partner with L&D to upskill teams and build a digital-first culture.Knowledge, Skills and Experience
Educational qualifications / Certification : Post Graduate degree in Business, Marketing, Digital Strategy, or a related field
Relevant experience :
15+ years in digital transformation, martech, and performance-driven digital strategy at scale.Hospital background not mandatory but preferred. Experience managing digital transformation in large organizations is essentialSkills and Capabilities
Functional :
Ability to define and implement a long-term digital roadmap aligned with business objectives.Expertise in digital marketing, automation, and omnichannel engagement to drive patient acquisition and retention.Strong project management skills to deliver high-impact digital initiatives on time and within budget.Behavioural :
Ability to quickly adapt to industry trends and drive continuous improvement in digital strategies.Strong communication and collaboration skills to align digital initiatives across multiple teams.Deep understanding of customer journeys and commitment to enhancing patient experience through digital solutionsBenefits
Key Responsibilities :
1. Digital Strategy & Consumer Engagement
Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring strong funnel conversion.Enhance patient experience through data-driven engagement strategies, including website, mobile app, and contact center integration.Develop and execute performance marketing strategies across paid, owned, and earned media.Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement.2. Martech & Data-Driven Decision Making
Own the marketing automation ecosystem, leveraging SFMC (Salesforce Marketing Cloud) for targeted patient engagement.Optimize lead generation, customer segmentation, and personalized digital interactions.Implement analytics frameworks to measure and improve digital campaign performance.3. Innovation & Transformation Initiatives
Lead transformation projects such as shared services and ERM-driven admissions automation.Partner with L&D to upskill teams and build a digital-first culture.4. Cross-Functional Collaboration
Work closely with PRM, Contact Centre, and Clinical teams to align digital initiatives with organizational goals.Partner with L&D to upskill teams and build a digital-first culture.Knowledge, Skills and Experience
Educational qualifications / Certification : Post Graduate degree in Business, Marketing, Digital Strategy, or a related field
Relevant experience :
15+ years in digital transformation, martech, and performance-driven digital strategy at scale.Hospital background not mandatory but preferred. Experience managing digital transformation in large organizations is essentialSkills and Capabilities
Functional :
Ability to define and implement a long-term digital roadmap aligned with business objectives.Expertise in digital marketing, automation, and omnichannel engagement to drive patient acquisition and retention.Strong project management skills to deliver high-impact digital initiatives on time and within budget.Behavioural :
Ability to quickly adapt to industry trends and drive continuous improvement in digital strategies.Strong communication and collaboration skills to align digital initiatives across multiple teams.Deep understanding of customer journeys and commitment to enhancing patient experience through digital solutions