Head of Google Ads (Performance Marketing)

Job Title : Head of Google Ads (Performance Marketing)

Location : Bangalore

Department : Digital Marketing

Experience : Minimum 5 years in Performance Marketing with expertise in Google Ads

About the Company :

We are India's leading chain of K-12 schools, managing 110+ campuses across the country. As we continue our rapid growth, we are investing in building a high-performing digital marketing team to support our admission and brand goals. We are looking for an expert-level Head of Google Ads (Performance Marketing) to lead and scale our Google campaigns.

Job Summary :

The Head of Google Ads (Performance Marketing) will be responsible for strategizing, executing, and optimizing Google Ads campaigns to drive admissions, generate high-quality leads, and maximize return on ad spend (ROAS). This role requires deep expertise in Google Ads platforms (Search, Display, YouTube), conversion tracking, and performance analytics.

Roles & Responsibilities :

• Plan, execute, and manage full-funnel Google Ads campaigns (Search, Display, YouTube) for lead generation and brand visibility.
• Continuously monitor, analyze, and optimize campaigns to improve CTR, CPL, conversion rate, and ROAS.
• Own budget planning, pacing, and allocation across campaigns with focus on maximizing performance.
• Conduct A / B testing on ad copies, landing pages, bidding strategies, and targeting.
• Manage keyword research, audience segmentation, negative keyword lists, and ad scheduling.
• Collaborate with design, content, admissions, and tech teams for seamless execution and lead flow.
• Track key performance metrics using tools like Google Analytics, Google Tag Manager, and Google Data Studio.
• Keep updated with the latest trends, tools, and best practices in performance marketing.
• Regularly report performance insights, campaign analysis, and recommendations to senior leadership.

Key Requirements :