Marketing Manager - Luxury Real Estate

Marketing Manager - Luxury

Location : Mumbai

Experience : 5-8 Years

CTC : 35 LPA

Job Profile :

In this role, the candidate would primarily be responsible for driving the P&L for the assigned portfolio, alongside thinking on brand planning, consumer initiatives, customer insights and market intelligence, and brand management across the entire customer journey.

Additionally, as a key brand and business stakeholder, he / she would be responsible for ensuring the brand’s desired positioning, improving brand scores / key health metrics, and driving a consistent & luxury brand experience.

Key Responsibilities -

Strategic Brand Management

Develop overall brand strategy, annual plan, and budgets across the various geographies

Lead the conceptualization, development, and execution of impactful brand campaigns

Help drive measures & initiatives across the customer journey to elevate brand experience and build customer advocacy

Implement key projects / initiatives on the brand's annual planning calendar

Portfolio / Launch Management

Lead the launch process for key projects / land parcels in the portfolio

Collaborate on the development of the project strategy, conceptualization, positioning, and GTM to drive a successful launch

Create a compelling campaign that is successfully & timely executed based on project differentiators, market understanding, and customer needs

Work closely with Sales & Business Strategy to ensure business targets for the launch are achieved

Collaboration and Team Management

Keep the team aligned to overall objectives, monitor their performance and ensure that they consistently achieve set goals

Provide guidance to the team leads based on own experience and industry knowledge and support skills / capability building

Consistently work with peers & cross-functional teams towards to drive the brand & business objectives

Leadership development and retention of the team