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Anex - Head - Marketing - Real Estate Division

Anex - Head - Marketing - Real Estate Division

Anex Advisory Pvt.Ltd.Mumbai, India
3 days ago
Job description

Job Title : Marketing Head - Real Estate

Location : One BKC, Mumbai

Experience : 12 - 15 years

Job Type : Full-Time

Key Responsibilities :

1. Coroprate Brand Identity, Awareness and Positioning :

  • Develop and execute marketing strategies to increase Anex Advisory market share within target

segments.

  • Manage Social media platforms and content calendar along with creative and analytic output.
  • Collaborate with the creative team to ensure consistent messaging and branding across all marketing
  • channels.

  • Analyse brand performance metrics and adjust strategies as needed to optimize reach and impact.
  • 2. Project Campaigns, Strategy Implementation and Monitoring :

  • Implement lead generation campaigns across digital and offline channels to drive customer
  • acquisition.

  • Optimize lead nurturing processes to maximize conversion rates and improve sales funnel efficiency.
  • Collaborate with sales teams to develop targeted campaigns and messaging for different customer
  • segments.

    3. Third Party Engagement - Vendors, Clients and Freelancers :

  • Monitor and manage the projects portfolio to ensure it meets developer's needs and sales targets for
  • both online and offline businesses.

  • Analyse industry trends, consumer behaviour, market conditions, and competitors to identify
  • opportunities and threats.

  • Oversee the development of engaging content for various marketing channels, including social media,
  • email, and website.

    4. Public Relations and Communication :

  • Develop and manage public relations strategies to enhance the brand's reputation and visibility.
  • Oversee communication initiatives, including press releases, media relations, and corporate
  • communications.

  • Liase with Industry bodies for the brand & thought leadership at industry events, conferences, and
  • media engagements.

    Knowledge and Experience Required :

  • 12 - 15 years of experience in real estate brand management, marketing, or a related field, with a
  • proven track record of developing and executing successful marketing and brand strategies.

  • Strong understanding of consumer insights, Lead Generation and Quantity Lead Management.
  • Experience in digital marketing, including social media, email campaigns, and content creation.
  • Excellent communication and interpersonal skills- Strong analytical and problem-solving abilities.
  • ref : iimjobs.com)

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    Marketing Real Estate • Mumbai, India

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