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Head of Digital Marketing & Account Strategy

Head of Digital Marketing & Account Strategy

BrandStory DigitalBangalore, IN
7 days ago
Job description

Head of Digital Marketing & Account Strategy

Location : Bangalore (On-site)

Experience : 7+ Years

About BrandStory Digital

At BrandStory Digital, we partner with B2B and B2C businesses to engineer performance-driven growth through brand strategy, digital marketing, and content innovation. As a leading agency in the space, we empower clients across industries with data-backed campaigns, ABM frameworks, precision targeting, and ROI-led execution. Join our team to help shape high-value narratives, scale account impact, and deliver measurable business outcomes.

Role Overview

We are looking for a Digital Marketing Leader and Client Partner who brings strong expertise in Performance Marketing and Account-Based Marketing (ABM) to manage, consult, and scale digital growth initiatives. You will own high-value client relationships, develop and present campaign strategies, and lead multi-channel execution across Paid Media, SEO, and ABM ecosystems. This role demands a sharp strategic mind, digital fluency, and hands-on experience with campaign orchestration and revenue alignment.

Key Responsibilities

Client Growth & Relationship Leadership

  • Act as the strategic advisor for CXO-level clients across B2B and B2C sectors.
  • Build client success roadmaps aligned to performance goals (Leads, Pipeline, CAC, ROI).
  • Translate business objectives into targeted marketing programs using full-funnel approaches.

Performance Marketing & ABM Strategy

  • Own performance campaigns across Google Ads, Meta, , and programmatic platforms.
  • Create ABM playbooks : ICP mapping, personalization journeys, account nurturing, and sales alignment.
  • Build integrated demand generation plans with clear attribution and funnel metrics.

    • Data-Driven Execution & Optimization

  • Collaborate with Paid Media, SEO, Creative, and Content teams to implement multi-channel strategies.
  • Ensure campaign execution is optimized for conversions, CPL, ROAS, and MQL / SAL delivery.
  • Leverage analytics platforms to track performance, generate insights, and guide continuous improvements.

    • Communication & Stakeholder Orchestration

  • Lead regular QBRs, campaign reviews, and strategic workshops with client teams.
  • Ensure internal teams are aligned on goals, KPIs, and delivery timelines.
  • Proactively manage risks, address scope changes, and advocate solutions.

    • Campaign Intelligence & Reporting

  • Own dashboards and reporting cadence across accounts – performance, pacing, and insights.
  • Present strategic narratives backed by data, showcasing impact and growth opportunities.
  • Recommend A / B tests, conversion lift studies, and channel performance optimizations.

    • Must-Have Qualifications

  • 7+ years in digital marketing, with proven experience in Performance Marketing and ABM.
  • Experience managing 5–10 clients across verticals such as SaaS, IT, BFSI, Real Estate, or E-commerce.
  • Strong knowledge of funnel metrics, CAC modeling, lead quality tracking, and CRM workflows.
  • Ability to lead cross-functional teams across SEO, PPC, content, design, and development.
  • Exceptional client communication and stakeholder management capabilities.

    • Preferred Tools & Platforms

  • Paid Media : Google Ads, Meta Ads Manager, Campaign Manager
  • ABM : HubSpot, Zoho CRM, Apollo.io, Sales Navigator
  • Analytics : Google Analytics, Data Studio, SEMrush, Hotjar, HubSpot Reports
  • Collaboration : Slack, ClickUp, Notion

    • What We Offer

  • Lead high-growth client accounts with autonomy and innovation.
  • Be part of a digital-first agency solving real-world business challenges.
  • Access advanced tools, skilled teams, and continuous learning opportunities.
  • Competitive salary + performance incentives + leadership growth path.

    • Apply Now

    If you’re a digital strategist at heart with a passion for numbers, narratives, and nurturing client growth we’d love to hear from you.

    [email protected] | 🌐 www.brandstory.in

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    Head Of Marketing • Bangalore, IN

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