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Search Engine Optimization Team Lead

Search Engine Optimization Team Lead

MirchiNoida, Uttar Pradesh, India
13 hours ago
Job description

Key Responsibilities :

Technical SEO

  • Conduct comprehensive site audits, identify crawl / indexing issues, and implement on-page / off-page optimizations
  • Collaborate with developers to improve site architecture, speed, and Core Web Vitals
  • Ensure structured data and schema markup for enhanced search visibility

ASO (App Store Optimization)

  • Optimize app metadata (titles, descriptions, keywords, screenshots) across iOS App Store and Google Play
  • Track rankings, run A / B tests on creatives, and increase app visibility and downloads

    • Content & YouTube Optimization

  • Execute SEO strategy for Mirchi YouTube channels (titles, tags, thumbnails, playlists)
  • Perform keyword research and trend analysis to drive organic discovery and engagement
  • Improve the revenue and develop an organic revenue model with the help of AI initiatives

    • Conversion-Focused Growth

  • Build SEO funnels to convert organic traffic into paid subscribers
  • Collaborate with Tech and Product teams to optimize landing pages, user journeys, and in-app prompts
  • Monitor and improve KPIs of subscription

    • Skills & Qualifications :

  • 7-10 years of SEO experience, including some experience in subscription-based or app-first business
  • Proven track record in Technical SEO and ASO (iOS & Android)
  • Strong knowledge of YouTube SEO and regional-language content strategies
  • Familiarity with music / entertainment industry trends is a plus
  • Ability to analyze data, run experiments, and present clear ROI-driven strategies
  • Excellent communication and project management skills

    • Tools & Platforms :

  • SEO & Keyword Research : Google Search Console, Google Analytics 4 (GA4), Google Tag Manager, Ahrefs, SEMrush, Moz, Screaming Frog, Sitebulb etc
  • App Store Optimization : App Store Connect, Google Play Console, Sensor Tower, App Annie
  • Content & Video Optimization : YouTube Studio, TubeBuddy, VidIQ, Google Trends
  • Technical / Reporting Tools : Data Studio / Looker, Excel / Google Sheets, basic HTML / CSS for troubleshooting
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    Search Engine Optimization Team Lead • Noida, Uttar Pradesh, India