Business Analyst

About Cricbuzz : Cricbuzz

is the leading digital destination for cricket, delivering real-time scores, breaking news, and immersive video and editorial content to millions of passionate fans across India and around the world. We are seeking a performance-driven Business Analyst to unlock the full potential of our advertising revenue streams across web and mobile platforms.

Role Overview :

We are seeking a highly analytical and skilled

Revenue & Ad Sales Business Analyst

to support our advertising and revenue teams. This role will be responsible for gathering, analysing, and presenting data related to advertising performance, revenue trends and opportunities, direct and programmatic sales, and strategic business goals. You will work cross-functionally with business, sales, ad ops, finance, engineering, and product teams to drive data-informed decisions and ensure alignment with overall company business targets.

Key Responsibilities :

Gather comprehensive data and insights on company’s

advertising revenue

(direct, programmatic, and partnerships).

Integrate traffic analytics, audience behavior, and sports schedules (e.g., game days, tournaments etc) to forecast sales and content monetization potential.

Build and maintain

dashboards and reports

for sales teams and leadership.

Support

sales forecasting , pacing, and revenue goal tracking.

Evaluate the performance of

SSPs, ad networks, and direct sales campaigns .

Conduct

ad hoc analyses

to uncover growth opportunities, revenue leaks, and optimization areas.

Partner with sales leadership to

create KPIs

and market strategy inputs.

Collaborate with ad operations to measure campaign delivery and programmatic revenue optimisation.

Provide insights to product and strategy teams on

monetization opportunities .

Summarize findings in

clear, actionable presentations

and updates for stakeholders.

Required Skills and Expertise :

3–5+ years of experience in

business analysis, ad revenue analysis, or sales strategy preferred .

Understanding of the

digital advertising ecosystem , including :

• Direct and programmatic ad sales
• SSPs, DSPs, ad servers (e.g., Google Ad Manager), header bidding, etc.
• Proficiency with

data tools

(e.g., Excel, SQL, GA, BigQuery, CleverTap etc).

CRM and sales tools .

Familiarity with

traffic patterns, sports content cycles , and engagement metrics.

Exceptional ability to

visualize, interpret, and communicate data-driven insights .

Strong collaboration and communication skills across technical and non-technical teams.

Ability to

balance strategic thinking with hands-on execution .

Excellent

organizational and project management skills

to balance recurring reports with short turnaround insights.

Good to have Qualifications :

A master’s degree from a good management school.

Experience at a

media company, publisher, or ad tech platform .

Familiarity with

ad inventory management

and monetization strategies.

Knowledge of

financial modeling, revenue recognition , and sales pipeline metrics.

Background in

economics, business, statistics, or digital marketing analytics .