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Social Media Specialist

AIMBengaluru, Karnataka, India

8 hours ago

Job description

About the Role :

We are looking for a Social Media Specialist with a proven track record of scaling and managing large social media platforms—especially Instagram and . If you’ve built communities, cracked the algorithm, and know how to drive both engagement and follower growth for a media or content-led brand, we want to talk to you.

Key Responsibilities :

Own and execute the content strategy for Instagram, , and other platforms
Drive follower growth, engagement, and reach through smart content planning, trend-mapping, and platform-specific storytelling
Collaborate with editorial, design, and video teams to create platform-native content
Analyze performance metrics and constantly optimize content formats, posting times, and strategies
Manage influencer collaborations, social partnerships, and reels strategy where applicable
Stay updated with the latest social media trends, tools, and platform updates

Requirements :

3+ years of hands-on experience managing social media for a fast-paced media, publishing, or content-first brand

Demonstrated success in growing Instagram and handles to significant scale (10k–100k+)

Strong understanding of social media analytics, performance tools, and content formats

Creative mindset with sharp copywriting skills and an eye for visual storytelling

Comfortable working in a high-ownership, fast-paced team

Bonus Points For :

Experience with paid social media marketing and boosting strategy

Experience using tools like Buffer, Hootsuite, Meta Business Suite, or SproutSocial

Strong network in the media / tech ecosystem

Preferred Industry : Media / Content / Digital Publishing

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Social Media Specialist • Bengaluru, Karnataka, India