Copywriter

Place of posting : Kolkata

CTC : Rs. 5 LPA (negotiable based on candidature)

Job Description : Content Writer (Social Media, E-Commerce & CRM)

Position :

Copywriter - Digital & Social Media

Department : Marketing / Digital

Location : Kolkata

Reports to : Marketing Lead

Mode : Full time, in office

Role Overview

We are seeking a creative and detail-oriented

Copywriter

to craft compelling, on-brand copy across our social media, paid ads – Google Ads, Meta Ads, e-commerce platforms, and CRM campaigns – Whatsapp, SMS, Emails. The ideal candidate will understand both creative storytelling and data-driven communication, helping us engage customers, drive conversions, and build loyalty.

Key Responsibilities

Social Media

• Write clear, concise and engaging copy for social media – paid and organic ads - hooks, posts, captions, and scripts tailored to each platform (Instagram, Facebook, LinkedIn, YouTube).
• Collaborate with design / video teams to develop thumb-stopping creatives.
• Adapt content to trending formats (Reels, Shorts, Stories, Carousels).
• Maintain consistent tone of voice while aligning with campaign goals.
• Create campaign one-liners with potential of virality

E-Commerce

CRM

(Email, SMS, WhatsApp Marketing)

KPIs & Success Metrics

Candidate Requirements

Preferred Skills