Media Planner

Job Description : Media Planner - Digital and Traditional Media

Job Title

Media Planner - Digital and Traditional Media

Location

Saharanpur Nagar Nigam, Uttar Pradesh (Onsite)

Employment Type

Full-Time

Department

Marketing / Communications (Not Civil Engineering)

Role Summary

The Media Planner will be responsible for developing and executing comprehensive media strategies across digital, social, and traditional channels. The role requires a strong understanding of media analytics, digital marketing tools, and experience working with government, PSU, and private sector clients.

Key Responsibilities

• Media Planning & Execution : Handle and develop digital marketing / electronics / print and social media plans for various social media channels.
• Digital Asset Development : Possess experience in the development of social media assets for clients.
• Digital Analytics & Tools : Demonstrate a good understanding and working knowledge of key digital platforms and tools, including :
• Google Trends
• Google Analytics
• Google Ads
• Facebook
• Audience Insights
• Facebook Ad Manager, etc.
• Consultancy & Service Provision : Provide digital marketing consultancy and various media services , including :
• Media buying and planning
• PR (Public Relations)
• Other related advertising services
• Client Sector Experience : Must have experience in providing these services with Govt. / PSU's / private sector clients.

Qualifications and Experience

Skills Required

google trends , Social Media, Public Relations, Media Buying, Google Ads, facebook, Google Analytics, Media Planning, Digital Marketing