We're Hiring : Digital Marketing & Business Development Manager (Ayurveda & Wellness)
Company : Indus Valley Ayurvedic Centre & Wellness
Location : Remote / On-site (Mysuru) / Hybrid
Role Type : Full-Time (open to Part-Time / Freelance for the right fit)
Experience : 7+ years in Digital Marketing and Business Development / Brand Building
Compensation : Competitive + performance bonus
About Us
We are a Wellness & Ayurveda organization offering holistic healing, Panchakarma / detox programs, and doctor-guided therapies. We serve domestic and international guests seeking natural health solutions.
What You'll Own
Digital Growth
- Lead Google Ads & Meta Ads for high-quality lead gen (consultations, detox programs, products)
- Drive SEO & content : service pages, blogs, YouTube / shorts, email
- Build funnels : Awareness → Interest → Leads → Bookings / Purchases
- Set up landing pages, GA4 tracking, WhatsApp / email automation
Business Development & Brand Building
Create go-to-market plans for new programs (e.g., stress / burnout, joint care, metabolic balance)Build partnerships with corporates, travel / medical tourism partners, wellness communities, influencersOwn brand strategy : positioning, messaging, visual consistency, PR, awards, eventsIdentify new revenue channels (B2B tie-ups, retreats, workshops, e-commerce) and deliver monthly pipelineManage CRM discipline : lead quality, conversion playbooks, follow-ups, feedback loops with clinical teamWhat You've Done (Must-Haves)
7+ years in digital marketing and business development / brand building (wellness / health / Ayurveda / yoga preferred)Proven results in lead gen + ROI (Google / Meta), SEO growth, and brand campaignsClosed B2B / B2C partnerships; built repeatable sales playbooksStrong storytelling, copy, and executive-level communicationTools : GA4, Search Console, Ads Manager, CRM, WhatsApp flows, Canva; WordPress / Shopify a plusSuccess Metrics (Your KPIs)
Qualified leads & CPL / CPA by channelBookings / conversions from campaigns & funnelsGrowth in organic traffic, keyword rankings, and branded searchPartnership pipeline : signed MOUs, referral volume, revenue contributionBrand reach : mentions, PR placements, influencer collabs, event ROIHow to Apply
Email careers@ hrd@ayurindus.com with subject :
"Digital Marketing & Business Development Manager "
Attach : Resume / LinkedIn + 2–3 case studies (CPL / ROAS / partnership wins) + links to work + notice period & CTC.
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