Account Based Marketing (ABM) Manager

Position : Account-Based Marketing (ABM) Manager

Location : India (Remote / Hybrid)

Employment Type : Full-Time

Schedule : Monday to Friday, Day Shift

Experience : 5+ Years in B2B Marketing, with 3+ Years in Account-Based Marketing (experience in AI / SaaS or enterprise technology preferred)

Company Description

Scry AI is a research-led enterprise AI company that builds intelligent platforms to drive efficiency, insight, and compliance. Our platforms Collatio®, Auriga®, and Concentio® streamline complex workflows by automating data extraction, validation, reconciliation, and delivering real-time intelligence.

We are seeking an Account-Based Marketing (ABM) Manager to design and execute targeted campaigns that engage strategic accounts, align with sales priorities, and generate high-quality opportunities. This role is key in building pipeline growth and accelerating revenue in enterprise segments.

Role Overview

As an ABM Manager, you will be responsible for creating, executing, and optimizing account-based marketing programs that drive engagement across priority accounts. You will work closely with sales, product marketing, and demand generation teams to deliver personalized campaigns that resonate with decision-makers in BFSI, logistics, utilities, and industrial verticals.

This role requires both strategic planning and hands-on campaign execution, with a strong understanding of digital channels, content personalization, and data-driven marketing.

Key Responsibilities

ABM Strategy & Execution

• Develop and implement ABM programs across one-to-one, one-to-few, and one-to-many approaches.
• Partner with sales to define target account lists, buying committees, and engagement strategies.
• Personalize messaging, content, and campaigns for high-value accounts and industry verticals.

Campaign Management & Analytics

Sales & Marketing Alignment

AI-Driven Marketing Enablement

Our Ideal Candidate

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